CBS Chicago - which includes local television, radio and digital media platforms– today announced plans for its third annual Day of Giving which will take place on Tuesday, November 25. For 13 hours that day, CBS Local Media will dedicate a significant portion of its programming to a live telethon/radiothon, in support of the American Red Cross of Greater Chicago’s efforts to raise money and awareness for victims of home fires.
According to the Red Cross, the biggest threat to local families is not severe weather, it is fires. Each year, the Red Cross provides food, shelter and comfort to 1,400 local families (an average of three to four every day) whose homes have been damaged or destroyed by fires.
CBS Chicago Cares: Red Cross Disaster Relief effort will begin at 6:00 a.m. and continue until 7:00 p.m. on the same day that the City of Chicago will light its official Christmas tree. During the 13-hour benefit, volunteers from the Red Cross and CBS employees will accept donations from a phone bank set up inside the CBS 2 Broadcast Center lobby (22 West Washington), at the corner of Washington and Dearborn Streets.
Listeners and viewers may also visit www.cbschicago.com/redcross to contribute online, text 90999 REDCROSS to donate $10 prior to November 25, and on November 25 donations can be made by calling the CBS Chicago Cares: Red Cross Disaster Relief toll free number at 855-350-2900.
“During this season of Thanksgiving, we are proud to continue our tradition of hosting our Day of Giving and help our Red Cross continue its mission of providing shelter and support to local families in need,” said Marty Wilke, President and General Manager, CBS 2 Chicago. “Through our local news coverage we see how devastating home fires are to families and also witness how our Red Cross comes to their aid. We look forward to once again reaching out to the community to support a mission that truly makes a difference in the wake of these disasters.”
CBS 2 will promote the live relief effort with cut-ins throughout the day and during its regularly scheduled newscasts: 4:30-7 a.m., 11 a.m., 5 p.m. and 6 p.m. Also broadcasting live from the site will be K-HITS from 5- 9:00 a.m. and B-96 from 2-7 p.m. WBBM Newsradio, WUSN, 670 The Score and WXRT will also support the fundraising effort throughout the day.
In addition to the fund raising effort, CBS Chicago and the American Red Cross of Greater Chicago have arranged to distribute free smoke alarms. At 11a.m., CBS broadcasters will join Red Cross executives at the Engine Company 16 (CFD Firehouse) at 39th & Wabash, to distribute smoke alarms to area residents.
Nationally, the American Red Cross recently launched a fire preparedness initiative with the goal of reducing deaths and injuries from fires by 25 percent over the next five years. Home fires are a common disaster, but only 18 percent of families practice home fire drills. Much of the programming on November 25 will highlight how to keep our families safe at home during the holidays and beyond.
“We know that smoke alarms cut the risk of death from fire in half,” said Rod Zimmerman, Senior Vice President and Market Manager of CBS Radio Chicago. “On Tuesday, we will educate all of our listeners on what it takes to keep homes safe from fires.”
Fran Edwardson, CEO, American Red Cross Greater Chicago Region, said, "We're so grateful for the support from the CBS family. People affected by disasters need help and efforts like this one will help ensure the Red Cross is there when people need us most."