As wildfires continue to threaten communities across Colorado, the American Red Cross has been working around the clock providing shelter, food, emotional support, health services and recovery supplies to thousands of people affected by wildfires. To assist with those efforts and better prepare Coloradans for future disasters, the Red Cross is pleased to announce Kaiser Permanente’s generous donation of $130,000. This donation will go directly to Red Cross efforts to help Colorado communities prepare for, respond to and recover from current and future wildfires and other natural disasters in the state.
Over the past two years, Colorado has suffered from the most destructive wildfires in state history. In addition to providing support for the current devastation, there is an urgent need to implement preparedness strategies and programs to aid vulnerable populations. This includes preparedness programs, lifesaving skills training and disaster response. According to Prepare Colorado, a program of the Red Cross, for every dollar spent in preparedness, $4-$10 is saved in response and recovery.
”We are grateful to Kaiser Permanente for their generosity and for serving as a role model in helping our communities prepare for and recover from devastating disasters,” said Gino Greco, CEO of the American Red Cross of Colorado. “Unfortunately, wildfires have become the new normal in our state. Prepare Colorado is designed to create a resilient Colorado that can withstand any type of disaster. Through Kaiser Permanente’s support we will be able to arm Coloradans with lifesaving skills to be used when facing an emergency or disaster.”
“These fires have been devastating for so many people in Colorado, including some of our Kaiser Permanente members and employees. Our donation will provide the American Red Cross with additional resources to help Colorado families now and better prepare them to respond to disasters in the future,” said Donna Lynne, DrPH, president, Kaiser Permanente Colorado. “The economic toll of natural disasters is significant and by supporting Prepare Colorado, we hope to improve our state’s ability to respond to such occurrences.”
Kaiser Permanente has also designated funds specifically to support the Pikes Peak and Fort Collins Red Cross chapters. These dollars will support day-to-day programming, health education and training, volunteerism, and individual disaster support (home fires and gas leaks, for example). This also includes services for the armed forces, which is particularly critical in Southern Colorado, a community that includes three military bases and the US Air Force Academy.
About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches life saving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit www.redcross.org or join our blog at http://blog.redcross.org.
About Kaiser Permanente Colorado
Kaiser Permanente Colorado is the state’s largest nonprofit health plan, proudly working to improve the lives and health of Colorado residents for more than 40 years. Kaiser Permanente Colorado provides comprehensive health care services to more than 540,000 members through 26 medical offices and a network of affiliated hospitals and physicians. The health plan was named “Highest in Member Satisfaction” among Commercial Health Plans by J.D. Power and Associates for the sixth straight year. Kaiser Permanente was recognized by the National Committee for Quality Assurance (NCQA) as the top-ranked commercial health plan in Colorado, No. 6 in the nation and the second ranked Medicare plan in the U.S. Kaiser Permanente was also recently recognized as a 2012 Hypertension Champion by Million Hearts™. In 2011, Kaiser Permanente proudly directed more than $90 million to community benefit programs to improve the health of all Coloradans. For more Kaiser Permanent e news, visit kp.org/newscenter or follow us on twitter @kpcolorado or facebook.com/kpcolorado.