The Louisville Area Chapter is pleased to announce that Diane Davis has been selected to fill the position of Regional Chief Development Officer for the American Red Cross Kentuckiana Region. In her new role, Diane will develop and oversee regional fundraising strategies and collaborate with national headquarters to capitalize on resources and partnerships that can help the Red Cross better serve our communities on a local and national basis.
Prior to joining the Red Cross in 2010, Diane acquired experience in fundraising at The Nature Conservancy and The Louisville Zoo where both organizations saw a significant increase in dollars raised during Diane’s tenure. As a Senior Gift Officer at the Red Cross, Diane helped secure major gifts from individuals, businesses and foundations. She has also served as staff liaison for the local Tiffany Circle, a group of women philanthropists who donate $10,000 a year or more and help promote Red Cross services through special programs and events.
In her time with the Tiffany Circle, membership has grown from 3 women to 18 and accounts for more than $235,000 in revenue for the Louisville Area Chapter. The group has won three national awards at headquarters for best practices and Holiday Mail for Heroes campaigns.
It was the brand and mission that drew Diane to the Red Cross, but the stories of impact are what keep her inspired. Like many other Red Cross workers, her family has been touched by the organization.
“When my dad was serving in the Navy, he neglected to stay in touch with his mom,” Diane said. “She contacted the Red Cross worried about his well-being. Dad was called into the Commander’s office and told there had better be a weekly letter to his mother in his in-box. It’s pretty powerful how the Red Cross can put minds at ease.”
When Diane moves to her new role on April 15, her top priorities are to meet and exceed financial goals, while assembling a strong team that is trained to use the latest tools and software in donor management. She also wants a team that enjoys working together through both successes and challenges to advance the Red Cross mission.
“I hope to mentor our fundraisers so they experience the tremendous feeling of helping others in their philanthropic giving decisions and, at the same time, keep the Red Cross ticking,” Diane said.