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Kroger & WSMV Partner for Disaster Relief Fundraising Campaign

check presentation
We are so appreciative of this wonderful gift from Kroger and WSMV Channel 4.

Kroger and WSMV Channel 4 presented a check to the American Red Cross on Wednesday to help assist with the tornado relief efforts in Oklahoma. Kroger kicked-off an in store campaign to raise funds for the Red Cross on May 21st in all Middle Tennessee and Southern Kentucky Kroger stores. Customers and associates could contribute any amount at checkout to go towards the American Red Cross tornado relief efforts. Collections continued through June 8th. The amount collected was just over $82,600. Kroger pitched in another $50,000 from its family of stores making the total donation $132,690.

“We are so appreciative of this wonderful gift from Kroger and WSMV Channel 4,” said Joel Sullivan, CEO of Nashville Area Chapter of the American Red Cross. “Kroger and WSMV Channel 4 are always quick to respond when disasters such as these strike, so it was no surprise to us when they called the day after the Oklahoma tornado to say that they would be collecting in their stores. This money will certainly help us as we continue our disaster relief efforts.”

The check presentation was made at the Belle Meade Kroger store.

“We are so pleased to be able to assist the Red Cross in this way,” said Melissa Eads, community affairs manager for Kroger. “Our customers and associates are always generous in times like this, so we knew if we gave them a way to help those in need in Oklahoma, they would respond.”