Danny Resendez was a college graduate from Texas A & M University when he applied for a summer marketing internship at the local American Red Cross chapter in Corpus Christi, Texas. It was 2009, when he first got involved with the Red Cross and marked the beginning of his career as a communicator for the long-standing organization.
For three months, Resendez supported the chapter’s fundraising efforts, created numerous collateral materials such as flyers and brochures, billboards and supported direct marketing for events. “I fell in love with the Red Cross. I loved their mission and wanted to learn and do more,” he remarked.
After he finished his internship, he joined the AmeriCorps VISTA program and collaborated exclusively with the Red Cross. During the one-year program he helped build capacity, increased volunteer recruitment and partnerships and continued to support fundraising efforts. He was promoted to a VISTA program leader during his tenure and increased the Red Cross Coastal Bend Region’s online presence by creating social media platforms and redesigning its websites.
In 2011, when the Coastal Bend Region merged with Houston, a regional communications position opened. The need was urgent for the newly created Texas Gulf Coast Region. The most destructive wildfire in Texas history was striking areas of Bastrop County. Resendez was named the Texas Gulf Coast Region’s regional communication specialist, and was responsible for social media, media relations and webmaster for the seven-chapter region.
“I love to use these online platforms to show people what we do and tell others about the Red Cross.” explained Resendez. “It is important to show people how to receive help, how to give help.”
Even though he enjoys using his skills to tell the Red Cross story, his most memorable moment was when he helped out in the local Las Colonias neighborhood where the rains caused major flooding to more than 180 homes. He and a friend were passing out hot meals from the Red Cross mobile feeding unit when he heard a familiar voice. Resendez looked up and saw his cousin and her children. They were among the people affected by the floods, waiting to receive a meal. Later that day, a teenager, with a kind stare, approached him and asked if Resendez was a volunteer. Resendez nodded while closing the meal box. The teenager then responded, “Thank you…thank you for all you do”.
“What she said to me may seem so small,” Resendez recalled, “but yet it was so powerful to me. I realized that people may take food for granted, but for someone in need, a meal means the world to them.”
It is because of the impact Red Cross volunteers and employees may have on the community, Resendez encourages other Latinos to take a stand and help others. “There are many bilingual volunteer opportunities to reach the Latino population. You can pick and choose what you want to do. We need more Latinos.”
Danny Resendez is the Texas Gulf Coast Region’s Regional Communication and Marketing Specialist. In addition to his daily Red Cross responsibilities, he is working on his Masters degree in communications and is planning his upcoming wedding in 2016.