March is Red Cross Month and the American Red Cross is recognizing everyday heroes who help alleviate human suffering in the face of emergencies – before, during and after disasters.
These heroes include the corporations who are members of the Red Cross Annual Disaster Giving Program (ADGP). ADGP members are everyday heroes that pledge donations on an ongoing basis to help the Red Cross respond to disasters, and this month’s heroes are supporting the organization across all lines of business – Disaster Services; Blood Services; Service to the Armed Forces (SAF); Preparedness Health and Safety Services and International Services. Here are some examples of these Heroes at work:
BLOOD SERVICES Nationwide Insurance is one of the founding members of ADGP. The company has supported the Red Cross blood program since 1944 and opened a fixed site blood collection center at its headquarters in 1995 – the first in the nation to do so. The Nationwide Insurance Foundation has supported the purchase and maintenance of eight blood collection vehicles and initiated various blood collection campaigns over the years. The company recently kicked off its Blood Promise blood campaign, asking employees to commit to giving even more blood. More than 2,000 Nationwide employees are participating in the program.
SERVICE TO THE ARMED FORCES University of Phoenix is a founding member of the Service to Armed Forces Giving Program, as well as being an ADGP member. Their support helps the Red Cross provide counseling and guidance to members of the military and their families as well as training and support through deployment, emergency financial assistance and referrals and emergency communications which connect service members with their families during an emergency. The University of Phoenix has participated in hiring fairs for the military, promoted SAF Reconnection Workshops and formed Tiger Teams made up of Red Cross and University employees dedicated to SAF and Red Cross Blood Services.
DISASTER SERVICES Lowe’s is among the many companies supporting Red Cross disaster response. Lowe’s has donated a milestone $25 million as an ADGP member to help ensure the Red Cross is ready to respond to emergencies. Lowe’s encourages its employees to support the Red Cross through a workplace giving campaign and a customer donation program for disaster relief after major disasters. Lowe’s also helps people prepare for emergencies by providing in-store information to its customers and also extends assistance through their Racing for Relief program that builds awareness and financial support. As part of Racing for Relief, Team Lowe's Racing rallies the support of race fans after major disasters by displaying the Red Cross logo on the No. 48 car of five-time NASCAR champion Jimmie Johnson.
PREPAREDNESS HEALTH AND SAFETY SERVICES National Grid delivers electricity to millions of customers in Massachusetts, New York and Rhode Island and is the largest distributor of natural gas in the northeast. The company worked with several Red Cross chapters across New England to develop a preparedness toolkit, including a checklist that features storm safety tips and numbers to call during power outages. National Grid is committed to continuing its work with the Red Cross to help people get prepared, including investing in local agents as preparedness ambassadors.
INTERNATIONAL SERVICES Caterpillar Foundation is a long-time member of ADGP. Their support of the Red Cross goes back over several decades - helping people going through a crisis restore their live to what it was. Recently Caterpillar committed $400 thousand to helping people around the world by supporting Red Cross International Services and helping vulnerable communities across the globe.