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Red Cross Announces New Emergency App

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When an emergency occurs, it’s critical for families to stay safe and connected.

ORLANDO (April 16, 2015) - The American Red Cross announces today the release of its new Emergency App that gives people instant access to weather alerts, life-saving information and ways to contact family and friends in one free, easy-to-use app for mobile devices.

This all-inclusive app provides expert advice on what to do in case of disasters, such as hurricanes, home fires, floods, tornadoes, wildfires and more. The free Emergency App is available in app stores for smartphones and tablets by searching for the American Red Cross or by visiting www.redcross.org/apps.

“When an emergency occurs, it’s critical for families to stay safe and connected,” says Linda Jorge Carbone, regional chief executive officer, American Red Cross Central Florida Region. “Our Emergency App does that, covering 14 different types of disasters and letting users customize more than 35 emergency alerts so they know what to do no matter where they live or travel.”

“Family Safe” is a new, unique feature that allows the app user to notify loved ones who are in an area affected by an emergency or disaster. The recipient can instantly see the alert details as well as specific “what to do now” steps and then respond with either “I’m safe” or “I’m not safe.” This feature works even if the recipient has not downloaded the Emergency App.

The Emergency App has many features, including:

• Emergency first aid information for situations such as heart attacks and heat-related emergencies, as well as water-safety information;

• Preloaded content so users can access guidance from Red Cross experts even without mobile connectivity;

• A single map with open Red Cross shelter locations and weather information;

• A home-fire section with detailed prevention and safety tips, as well as Red Cross “After the Fire” information;

• A “Make a Plan” feature to help families plan what to do and where to go if a disaster strikes; and

• The ability to easily toggle between English and Spanish.

In addition to smartphones and tablets, this feature will be available on the new Apple Watch and can be downloaded from the Apple Watch App Store starting April 24.

Red Cross apps have been downloaded more than six million times and nearly 400 million alerts have been sent since the launch of the first app in 2012. In the past year alone, more than 350 million pages were viewed and the “I’m Safe” feature was accessed just over 550,000 times across all preparedness apps.

While apps can help prepare someone for disasters, it’s important to note that they are not substitutes for training. People can take Red Cross first aid and CPR/AED courses so they’ll know what to do in case help is delayed. They can get information and register at www.redcross.org/TakeAClass.

About the American Red Cross

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a nonprofit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit www.redcross.org/mid-florida, like us on Facebook at www.facebook.com/RedCrossMidFlorida or follow us on Twitter @RedCrossMidFL.

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