Patricia Billinger, Communications Director
(303) 607-4766 | email@example.com
FOR IMMEDIATE RELEASE:
May 5, 2014
Red Cross Offers Free T-shirts, Discount in Honor of 100-Year Anniversary
Take a Red Cross lifesaving class in May and get a Century Celebration T-Shirt
Denver, April 30, 2014—The American Red Cross is commemorating a century of service in Colorado this year. In celebration of this milestone, the Red Cross will be “turning the state red,” offering a discount on lifesaving training and giving out free T-shirts to every person who takes a Red Cross CPR, First Aid or Babysitter training course in May.
In honor of 100 years of saving lives in Colorado, the Red Cross is offering a 15% discount on Red Cross training in Colorado. People can visit RedCross.org/takeaclass and enter coupon “COREDCROSS1001114”.
Every person who attends a Red Cross lifesaving class during the month of May will also receive a Century Celebration T-shirt that outlines the key steps to performing CPR.
“We wanted to provide something meaningful – something that not only reminds people of the work the Red Cross does teaching people to save lives, but also educates anyone who sees it in basic lifesaving skills,” said Patricia Billinger, Communications Director for the American Red Cross of Colorado. “We’re hoping that these T-shirts will be a walking instructional billboard. I imagine someone on the lightrail unintentionally learning the basic steps of hands-only CPR as they read the back of a fellow passenger’s t-shirt.”
The T-shirts are part of a month-long campaign to “Turn the State Red” in honor of 100 years of the Red Cross in Colorado. More than 75 businesses and organizations have signed on to hang banners, turn their lights red or encourage their employees to wear red in May; on May 8 – World Red Cross Day – the Red Cross is encouraging all Coloradans to wear red or the Red Cross logo in a sign of support. Those who attend Red Cross courses prior to May 8 will have a bright red, branded t-shirt to don on May 8.
The Red Cross will be celebrating its Century throughout 2014. To find out more about the Red Cross and its Century Celebration, visit www.redcross.org/colorado-100.
Since the early 1900’s the American Red Cross has taught lifesaving classes, including first aid and water safety. The tradition continues with classes in CPR, Wilderness First Aid and Babysitting, to name a few. Thousands of people take Red Cross lifesaving classes every year because they recognize the quality of the classes and the importance of the skills.
“Recent disasters in our state have underscored the important role of the Red Cross in Colorado as we help residents before, during and after emergencies,” said Gino Greco, CEO of the American Red Cross of Colorado. “A century of service is a remarkable milestone that few organizations reach and surpass, and there are many ways Coloradans can participate in celebrating our century and helping to build the foundation for another 100 years of Red Cross service in Colorado.”
The first Red Cross chapter charters were granted to serve Colorado in November 1914. Over the course of the next century, Red Cross volunteers have provided support during and after every U.S. war; launched programs to teach lifesaving skills; and provided aid during disasters - here in Colorado, across the country and around the world. The American Red Cross of Colorado will be celebrating its Century all year in 2014 through a variety of events and campaigns. Learn more at www.redcross.org/colorado-100.
About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or join our blog at coloradoredcross.blogspot.com.