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Red Cross Sets World Record with Blood Donor App Downloads

  • Blood App Record Setters
    The crowd began to gather at Container Park in Las Vegas on Sept. 9, 2014 to help the Red Cross set a world record by downloading the new Blood Donor App.
  • Blood App Record Setters
    With the help of 45 new and veteran blood donors, on Sept. 9, 2014 the American Red Cross set a world record for most apps downloaded in a circle with the new Blood Donor App.
  • Blood App Record Setters
    (L-R) Curtis Midkiff, Red Cross Director of Social Engagement; Corey Henderson, RecordSetters; and Wanderlei Silva, UFC Fighter & 6X Pride FC Champion helped the Red Cross set a world record by downloading the new Blood Donor App.
  • Blood App Record Setters
    MBTA Transit Police Officer Richard “Dic” Donohue, Jr. (L) and UFC Fighter Wanderlei Silva (R) thanked Red Cross. Donohue, a blood recipient, was shot in the line of duty in April, 2013 in a gun battle with the accused Boston Marathon bombing suspects.
The new app makes it easier, faster and more convenient for users to schedule and manage their donation appointments.

On the same day the American Red Cross launched a first-of-its kind Blood Donor App, supporters came together to set a new world record.

Supporters gathered in Las Vegas’ Container Park Tuesday night with smartphones in hand as a representative from RecordSetter looked on and gave the crowd instructions. They formed a circle and opened their app stores. After everyone had a chance to find the Blood Donor App, and after a short countdown, each member of the circle pressed “install” on the phone of the person to his left.

Each smartphone user completed his own installation as RecordSetter representatives verified everyone’s downloads. In the end, 45 new and veteran Red Cross blood donors helped set the new world record for apps downloaded in circle. Those 45 people now hold the power to save a life in the palm of their hands.

DOWNLOAD THE APP TODAY The Blood Donor App is free and available for download now. It can be found in app stores by searching for American Red Cross, visiting redcross.org/apps or redcrossblood.org/bloodapp, or by texting BLOODAPP to 90999 for a direct link to download. Message and data rates for texting may apply.

The new app makes it easier, faster and more convenient for users to schedule and manage their donation appointments, track the lifetime impact of their donations and recruit friends and family to roll up a sleeve with them. It’s a new way to help meet the constant need for blood. On average, the Red Cross must collect about 15,000 units of blood each day to meet the needs of accident victims, cancer patients, children with blood disorders and others. The many features of the Blood Donor App – from the ability to schedule and manage appointments, to personalized selfies and exclusive offers, discounts and rewards – encourage donors to help save lives through the Red Cross.

Of course, eligible blood donors do not need a smart phone to schedule an appointment to give blood. Appointments can always be made by calling 1-800-RED CROSS (1-800-733-2767) or by visiting redcrossblood.org.

HOW TO DONATE BLOOD A blood donor card or driver’s license or two other forms of identification are required at check-in. Individuals who are 17 years of age (16 with parental consent in some states), weigh at least 110 pounds and are in generally good health may be eligible to donate blood. High school students and other donors 18 years of age and younger also have to meet certain height and weight requirements.

About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or cruzrojaamericana.org, or visit us on Twitter at @RedCross.

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