The American Red Cross and The Weather Channel television network recently launched a new partnership – Weather Red Report – which airs on AMHQ Weekend, The Weather Channel weekend morning show.
The Weather Red Report is a weekly news segment that focuses on weather and emergency preparedness, home fire prevention, Red Cross disaster response(s) to weather-related happenings, as well as public education and information on Red Cross humanitarian services.
“The Red Cross is proud of our long history of working with The Weather Channel, particularly before and during weather-related disasters,” said Gail J. McGovern, American Red Cross President and CEO. “Weather Red Report is a natural outgrowth of our missions to help Americans stay informed ahead of weather-related disasters and to work side-by-side to minimize the effect of natural disasters through awareness, preparation, response and recovery.”
“Our best-in-class weather coverage combined with the safety and preparedness expertise from The American Red Cross reinforce a shared mission to keep the public safe and informed,” said Dave Shull, CEO of The Weather Channel television network. “We are thrilled our partnership with The Red Cross is expanding to include these educational and informative weekly Weather Red Reports.”