KNOXVILLE – January 18, 2013 – The American Red Cross, 6921 Middlebrook Pike, will be open to register volunteers for MLK Day of Service today until 6 pm, Saturday from 9-12 and Monday from 9-12. Anyone who already signed up to pick up their supplies may do so during those times. For those who have not pre-registered but are interested in canvassing a neighborhood with vital fire prevention information, please stop by the Red Cross to pick up materials. The weather will be great Saturday, Sunday and Monday for neighborhood canvassing. Anyone having questions may call Lori Marsh at 584-2999.
Volunteers from the American Red Cross Knoxville Regional Chapter will celebrate the legacy of Dr. Martin Luther King Jr. Friday, January 18 through Monday, January 21 by distributing fire safety information to 10,000 homes throughout Knox County. Volunteers will canvass designated neighborhoods and the University of Tennessee campus with fire safety information and talk with community residents, leaving behind educational door hangers with information about preventing or surviving home fires by practicing fire safety and awareness.
The Red Cross is working with Rural Metro, City of Knoxville Office of Neighborhoods, Erie Insurance and University of Tennessee Red Cross Club to make MLK Day of Service a success.
Since 2008, volunteers have celebrated the Martin Luther King Jr. holiday by reaching more than 300,000 households nationally, holding conversations about fire and safety and providing bilingual fire safety information. Every day the Red Cross helps people affected by more than 170 home fires, which are America’s #1 disaster threat. Most of the nearly 70,000 disasters the Red Cross responds to each year are fire-related but unlike other disasters, most home fires can be prevented. Fires can affect anyone, regardless of background or geographic location.
For additional information, visit http://www.redcross.org/news/event/Red-Cross-joins-National-Martin-Luther-King-Jr-Day-of-Service, call 865-584-2999 and ask for either Project Coordinator Lori Marsh Lori.Marsh@redcross.org, April Stouffer April.Stouffer@redcross.org or Volunteer Coordinator Aida Reyes Aida.Reyes@redcross.org.
MLK DAY OF SERVICE 2013
“We are more united when we serve others.”
Effective Fire Safety Neighborhood Canvassing
Traditionally, “neighborhood” or “door-to-door” canvassing has been used as a tool to get out the vote,” campaign for political candidates and causes, raise money, sell products and more. The strategy of neighborhood canvassing about fire safety is for a much different purpose. The overall goal is to reach as many households as possible with life-saving fire prevention and safety information and to engage as many residents as possible in one-on-one conversations about these topics.
Be prepared with the following supplies—
Canvassing Techniques and Tips
Service is an important word to keep in mind for neighborhood canvassing. You’re not there to sell anything. You are there to offer quick facts (a service) about how to prevent home fires and stay safe if one occurs. The residents you engage will come to rely on the American Red Cross for information that could help save lives.
American Red Cross Contact Information:
865-584-2999 www.redcross.org/tn/knoxville 6921 Middlebrook Pike – Knoxville, TN 37909
MLK DAY OF SERVICE CONTACTS:
Lori Marsh – 865-414-1685
April Stouffer – 865-405-9747
Here is a script that can be used or adapted:
“Hello, my name is ____________________, and I’m a volunteer working on behalf of the American Red Cross. (make sure that your name badge is visable). We are here to provide information about how to prevent home fires and protect yourself if a fire should occur in your home or neighborhood.