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Today is World Blood Donor Day

In 2012 alone, nearly 6 million people across America may require a blood transfusion. With no substitute for human blood, those in need rely on the kindness of donors. Through their generous actions, these blood donors prove how one person can make a difference in the lives of many, as one blood donation can help save more than one life.

To raise awareness about this critical issue, the American Red Cross Blood Services is partnering with NexcareTM Bandages on the give campaign. This nationwide initiative thanks blood donors and encourages others to give. The campaign kicks off tomorrow, World Blood Donor Day, and runs through the end of the month at Red Cross blood drives and donor centers across the country.

New for 2012, Nexcare Brand will be giving away limited edition bandages inspired by iconic trends from decades past, adorned with the word “give” to demonstrate that “Giving Blood is Timeless.” This collection features six eye-catching designs ranging from retro polka dots and tie-dye to grunge plaid, and is a nostalgic nod to the time-honored tradition of giving back by donating blood.

Supermodel Niki Taylor, a Red Cross volunteer and blood recipient, is again serving as the face and voice of this year’s campaign. She credits her survival to the donors and doctors who helped save her life.

“As someone who owes her life to donors who gave blood to help someone they didn’t even know, I think giving blood is a critical community service that cannot be overlooked. Currently, however, only about eight percent of those who can give do so each year,” said Niki Taylor. “Through the Red Cross and Nexcare give program, I hope to educate people about the impact each person can make, and help them understand that helping to save a life is timeless.”

To pledge your support for blood donation, request free Nexcare give Bandages and enter for a chance to win a trip for two to New York City, visit or text “give” to 34426.* (*Standard data rates may apply.)

The Red Cross must collect 20,000 units of blood each weekday, and another 12,000 each weekend in order to help save the lives of patients like Niki.

Please give today.