Customers of White Castle, Inc., referred to as Cravers by the chain, have demonstrated overwhelming support of the American Red Cross in the just-completed fund-raiser called Turn White Castle Red for Valentine’s Day. Results for the campaign which began on January 31st and ran for two weeks in the run-up to Valentine’s Day, was announced Tuesday at the White Castle in Columbus. White Castle Vice President Jamie Richardson met with representatives of the Red Cross Central-Southeast Ohio Region to hand over a check representing the total amount raised by its customers.
The check was in the amount of $90,000, which was the total of donations made by customers at all 406 White Castle locations in a dozen states. They purchased special Red Cross icons for $1, $3 or $5 in-store or at the drive-thru, to display on the Castle walls with the intention to Turn White Castle Red for Valentine’s Day. The plan developed when American Red Cross CEO Gail McGovern shared that she had a lovely dinner date years ago at a White Castle with the man she’s now been married to for 33 years.
“Our Cravers did an amazing job of sharing the love with the Red Cross,” said Jamie Richardson, White Castle Vice President. “We’re anxious to share the final results with the American Red Cross to help them turn compassion into action. It was a natural partnership – our belief in feeding hunger, hope and dreams supporting the volunteers who feed hope every day.”
“We couldn’t be more grateful to White Castle for letting us jump on board with their legendary Valentine’s Day promotion,” said Matt Bertram, CEO, American Red Cross Central-Southeast Ohio Region. “Cravers really stepped up to help the Red Cross, and many of them told us how they were helped at one time or another during their lives, so that makes it especially rewarding.”
About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or visit us on Twitter at @RedCross.