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Barry Falke Joins the Red Cross as New Executive Director

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I am honored and excited to have the opportunity to serve.

Barry Falke has joined the American Red Cross Central Valley Chapter as the new Executive Director. As Executive Director, he will serve in a leadership role to improve the Central Valley’s ability to respond to and recover from natural and man-made disasters as well as promote the growth, quality and constituency of Red Cross programs and services throughout the community.

“We’re so fortunate to have a leader of Barry’s caliber join our team, with such an infectious passion for his local community,” said Board Vice Chairman Katie Miller.

As a Fresno native, Falke attended CSU Fresno where he received his bachelor’s degree and went on to attend Fresno Pacific University where he completed his master’s degree. In October of 2012, he became the Director of Corporate Giving & Mission Driven Business at the United Cerebral Palsy of Central California. He is a graduate of the Disney Institute and in 2009 was named one of Fresno’s Top 40 business professionals under 40. He is a member of Fresno Rotary and serves on several community boards including the Whitney Foundation, Leadership Fresno Alumni Association, and was appointed in 2015 to the City of Fresno Housing and Community Development Commission. 

“I am honored and excited to have the opportunity to serve the American Red Cross in this capacity and I look forward to joining the staff and hundreds of volunteers who are advancing its mission throughout Central California each day,” said Falke.

Falke will be based out of the chapter headquarters in Fresno and will serve the six Central Valley Chapter counties: Tulare, Kings, Fresno, Madera, Merced, and Mariposa.


About the American Red Cross Central California Region

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its mission. The American Red Cross Central California Region provides services to the ten counties across Central California that is home to more than 4 million people.