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Home Fire Campaign Installs Free Smoke Alarms in Merced

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We’re helping to save lives and empower Valley families.

The Red Cross Central Valley Chapter is installing free smoke alarms in Merced homes on April 18, 2015. The event is part of the national Home Fire Campaign which aims to reduce injuries and deaths caused by home fires.

Volunteers will canvass homes and install smoke alarms in the 95341 zip code. The event runs from 9:00 a.m. – 3:00 p.m. and begins at the Army National Guard, 1240 W. 8th Street in Merced. Interested volunteers can sign up online.

“Seven times a day, someone in our country dies in a home fire,” said Regional CEO Jim McGee, “So by installing these smoke alarms and sharing fire safety information, we’re helping to save lives and empower Valley families to make the right decisions during emergencies.”

The Red Cross launched the national Home Fire Campaign last fall to reduce deaths and injuries from home fires by as much as 25 percent over the next five years. The campaign seeks to increase the use of smoke alarms in neighborhoods with higher numbers of home fires and to encourage all Americans to practice their fire escape plans.

The Red Cross responds to nearly 70,000 disasters each year in the United States – and the vast majority of those are home fires. Last year nearly 500 of them were in the Central Valley.

The local Red Cross is also asking for financial support for home fire survivors as well as the Home Fire Campaign through a new initiative called #GiveWhatFireTakes. The program promotes and raises awareness about the relief and the tangible items the Red Cross provides after a fire such as shelter, financial assistance, or basic necessities. Central Valley residents are encouraged to participate in the campaign through a financial donation and by joining the conversation online using the hashtag #GiveWhatFireTakes.


About the American Red Cross Central California Region

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its mission. The American Red Cross Central California Region provides services to the ten counties across Central California that is home to more than 4 million people. For more information, please visit