On November 13, in response to the devastation caused in the Philippines by Typhoon Haiyan, the Red Cross mobilized the public to donate money to help survivors and recovery efforts.
Calling upon staff and volunteers and with the resources of partners ABC7, CBS2/KCAL9 and KTLA5, the Red Cross was able to collect over $600,000 in one week.
As always, ABC7 immediately came forward to launch its fundraising efforts, just as they did after Hurricane Katrina, Superstorm Sandy and the Haiti Earthquake. They opened a P.O. Box for mail-in donations, offered an on-line donation option on their website, and hosted two drive-through collection sites for Typhoon Haiyan. Garth Kemp and Denise Dador anchored at the Rose Bowl, with Rick Romero and Eileen Frere at the Honda Center. Both teams led the charge beginning with their 4:30am newscast and ending with their 6:00pm newscast. ABC7 news personalities, including Dallas Raines, Michelle Tuzee, Ellen Leyva, George Pennachio and more, staffed the fundraisers throughout the day, raising over $258,000.
CBS2/KCAL9, together with the CBS radio network, organized a telethon at the CBS Studio Broadcast Center in Studio City. Viewers contributed over $192,000 by calling the volunteer and CBS-staffed phone bank, as well as making online donations.
A wide array of CBS on-air talent came out for the event, including Pauley Perrette and Brian Dietzen from “NCIS”, “Survivor’s” Jeff Probst, the ladies of “The Talk,” and many news personalities from the CBS Radio Group.
Singer Billy Ray Cyrus was at home watching reports of the horrible situation in the Philippines when he decided that his day would be best spent by lending a hand to the Red Cross efforts. He got in his truck, drove to the CBS Studios, and spent the next three hours answering phones.
KTLA5 held a three-hour telethon hosted by Anchor Cher Calvin at the KTLA5 Studio Center in Hollywood and also offered an online donation link on their website. Viewers contributed over $150,000.
Singer Billy Ray Cyrus again joined the effort, answering the phone lines and was also joined by comedian Paul Rodriguez, “Iron Chef’s” Mark Dacascos and the Basco Brothers.
All of the money donated to the American Red Cross for Typhoon Relief - minus 9 percent for general operations - will go to relief and recovery for survivors of Typhoon Haiyan.
“We moved on from our professional, resourceful and timely response to the shooting crisis at LAX a week ago and put our resources into over-drive to help the people of the Philippines,” says Paul Schulz, CEO of the Los Angeles Region. “How quickly and efficiently these four events came together with the involvement of our partners is a tribute to each and every one who joined the team.”