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Red Cross Keeps Everyone Rosy on New Year’s Day

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Without our Red Cross volunteers, it would be impossible to provide Rose Parade First Aid services.

Red Crossers from as far away as Alabama and Silicon Valley joined L.A. Region First Aid volunteers to provide medical care for the 2016 Rose Parade and all parade-related activities. Nearly 200 volunteers participated, including 50 local Red Cross youth members who worked at the parade under the guidance of adult volunteers.
Roxanne Schorbach, Public Information Officer, Red Cross First Aid Stations, reports that volunteers assisted at 43 incidents during the parade, helping with nose bleeds, headaches, nausea, trip and fall, blisters, foot/ankle injury and dehydration. The youngest audience member helped was four-years-old. Volunteers had 472 patient contacts, with 442 patients treated and released,leaving the Fire Department Paramedics to focus on caring for and transporting those who needed it most.
“Many first aid volunteers are from the medical, fire and rescue professions, but we have accountants, web designers, teachers, engineers, members of the military and others professionals, as well as our outstanding youth members who make up our teams,” said Schorbach.  “Each of us operates that day at the Emergency Medical Response (EMR) level.
For Schorbach, helping on New Year’s Day is a family volunteer tradition.  She is on duty with her husband, Ralph, and son, Grant. Another local family, Greg, Cherie and Scott Hester, also volunteer together. Robert Rolf, a Red Cross board member from Limestone County, AL, and his wife, Sharon, came the farthest to help. (They returned to Alabama to help with disaster operations after major flooding in their home state.)
Volunteers provide first aid coverage at pre-parade activities, including float decorating locations and band competition and on New Year’s Day, including 12 stations along the Rose Parade route and four additional stations at float viewing. In addition, there are First Aid teams at the Rose Bowl for the big game. A volunteer-staffed canteen also makes stops along the parade route providing snacks for volunteers before the parade starts.
Planning for this event is a year-round effort. Bob Bowker, Incident Commander for this year’s parade is grateful to all of the Red Cross volunteers that participated – without them it would be impossible to provide these services for the Tournament of Roses and the City of Pasadena.
To see more Rose Parade photos, please visit