Humble Bundle gives gamers an option to donate to nonprofits like the American Red Cross through the purchase of video game or comic book bundles. Humble Bundle customers select a price they would like to pay for the bundle and then determine what percentage of that price they would like to donate to the featured charity, the game developer, and Humble Bundle.
Since 2012, Humble Bundle’s customers have given more than $4 million to the American Red Cross Disaster Relief Fund and have financially boosted the International Disaster Response Funds. These funds have gone towards supporting the Red Cross relief and recovery efforts for storms like Hurricane Sandy and the recent typhoons in the Philippines.
“As Humble Bundle generously and proactively pre-invests in disaster response, it allows the Red Cross to help put the proper resources, supplies, and volunteers in place where needed when an emergency strikes,” Vanessa Chan explains, Director of Corporate Partnerships for the Gateway to the Golden State Region. “Their gift continues to enable the Red Cross to prepare for, respond to, and help people recover from disasters.”