FARMINGTON, CONN., NOVEMBER 14, 2013 - The American Red Cross is supporting the massive relief response to Typhoon Haiyan and Big Y World Class Market is doing its part to send help and hope to those in need.
From Saturday, November 16th to Saturday, November 30th, Big Y customers and employees will have the opportunity to donate to American Red Cross Disaster Relief at all Big Y locations throughout Massachusetts and Connecticut. Donation containers will be available at all Big Y registers. The funds raised will support people affected by the Philippines Typhoon.
“Once again the Big Y Family is stepping up to generously help those in need,” said American Red Cross Connecticut and Rhode Island Region CEO Mario Bruno. “We are grateful for their donation that will help people devastated by Typhoon Haiyan.”
Big Y, its customers and employees have a strong tradition of supporting those in need. Past initiatives include campaigns to support both international and domestic disasters such as the 2004 Indian Ocean Tsunami and Hurricane Katrina. Following the January 2010 earthquake in Haiti, Big Y collected donations from customers and employees resulting in a donation of $108,277.32 to the American Red Cross International Response Fund for Haiti relief and development aid. After the Japan Earthquake and Tsunami, Big Y presented donations to the American Red Cross totaling $100,000. When devastation hit right in their own back yard in 2011, Big Y, its customers and employees donated $141,000 to Red Cross tornado relief and $75,000 for Hurricane Sandy relief in 2012. Most recently, through similar efforts, Big Y Foods presented donations to the American Red Cross totaling $40,000 for relief efforts do to the Oklahoma Tornadoes that struck in May of 2013.
About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or visit us on Twitter at @RedCross.