For the past century, the American Red Cross has helped millions of people learn to swim and be water smart. To honor our 100 years of water safety we launched the Centennial Campaign – a multi-year action to lower drowning rates by 50% in 50 local communities where those rates exceed the national average.
Since our launch in late May and throughout our inaugural season, kids and adults have started swimming lessons and have learned other lifesaving water safety skills. That’s thousands of people who may not have had the opportunity to learn if not for the Centennial Campaign. The first summer filled pools in towns located in Florida, South Carolina, California, Louisiana and Alabama. As the Campaign continues over the coming years, more communities, more kids and adults across the country will have the chance to learn how to swim.
The Red Cross and its partners train more than two million people a year in swimming. The Centennial Campaign goal is to increase our impact by an additional 50,000 in at-risk communities and hopefully inspire more people to sign up for swimming and water safety lessons. “We could not be more pleased with the number of participants in our first summer of the Campaign,” says Connie Harvey, director of the Red Cross’ Centennial initiatives. “It’s a great start towards our ultimate goal of teaching 50,000 more children and adults in the next 3-5 years.”
The American Red Cross created the first national water safety program in the U.S. – and today it’s still the gold standard for aquatics training. All of that training is making a difference. In the last century, we’ve helped to reduce accidental drownings by nearly 90% nationwide.
Join us as we continue to champion water safety. Get your feet wet by taking swim lessons and other water safety classes with the Red Cross
The Centennial Campaign at Florida Keys Community College Swimming Pool in Key West helps provide scholarships for people of all ages who want to learn to swim and for youth to participate in Junior Lifeguarding. Financial assistance for those who qualify is available for training those who want to become lifeguards or Water Safety Instructors.
The Lauderdale Manors Park Pool is the home base of the Centennial Campaign in Fort Lauderdale where children in summer camp are learning to swim and how to be safe in the water as part of their camp experience. Scholarships are also available at any City of Fort Lauderdale Parks and Recreation pool for teens and adults who want to learn to swim or improve their skills so they can become future lifeguards or Water Safety Instructors. Pediatric CPR and water safety education is available for parents of children participating in swim lessons.
In partnership with the Palm Beach County Parks and Recreation Department, the Centennial Campaign is helping make swim lessons available to groups who have a financial need, including day care centers and summer camps, at Aqua Crest Pool and Pioneer Park Aquatic Center. In 2016, these lessons will be extended to include the Santaluces Aquatic Complex. Scholarships are also available for children and adults to learn to swim and for youth to participate in Junior Lifeguarding.
The Centennial Campaign is underway at the two pools in City of Hallandale Beach Parks and Recreation Department: BF James Pool and Bluesten Pool. Scholarships are available for children and adults who want to learn to swim and to learn about being safe in the water, and for youth to participate in Junior Lifeguarding. Training in Pediatric CPR and water safety education are available for parents of children participating in swim lessons.
The Centennial Campaign, in partnership with the City of Hialeah Parks and Recreation Department, is helping provide swim lessons at no cost to children and adults at the following neighborhood pools: Babcock Pool, Walker Pool, Rudolph Reid Pool and Bright Pool. Youth who meet eligibility requirements can enroll in Junior Lifeguarding at a reduced cost. Pediatric CPR and water safety education is available for parents of children participating in swim lessons.
In partnership with Indian River County Parks and Recreation and youth-serving organizations in Sebastian, Vero Beach and the Fellsmere and Gifford areas, children are learning to swim as part of their summer camp experience. Scholarships are available at the North County Aquatic Complex and Gifford Aquatic Center for children and adults who want to learn to swim and how to be safe in and around the water. Other aquatics training, including Junior Lifeguarding, are also available for those who qualify.
Through our partner, Lee County Parks and Recreation, the activity of the Centennial Campaign is focused at Tice Community Pool in Fort Myers. Red Cross Water Safety Instructors are providing swim lessons and water safety education at no cost to community members who qualify throughout the summer.
Beginning in September 2015, the Centennial Campaign is helping is providing scholarships to children to help them learn to swim and how to be safe in and around water at the City of Miami Gardens Parks and Recreation Department's Betty T Ferguson Pool. Scholarships are available for older youth and adults to help them improve their skills to be future lifeguards and Water Safety Instructors, and then to help offset the costs of the required Red Cross training. Pediatric CPR and water safety education is available for parents of children participating in swim lessons.