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L.A. Goes Red for Red Cross Month

"Look for iconic L.A. landmarks to go red on March 15th, 2017, for Red Cross Month!"

As part of “Red Cross Month” and our 100 years of service in Los Angeles, our city will be saluting Red Cross humanitarian efforts in a celebration that- thanks to the collaborative efforts of our amazing board members and dedicated volunteers- has erupted all over town! On Wednesday, March 15th, LAX will be lighting up their pylons in red and white; the US Bank's Crown Tower, downtown, will be lit-up in red; the Grand Park fountain, also downtown, will light-up in red; and, the Ferris Wheel at Pacific Park, in Santa Monica will be lighted up with a huge Red Cross. Plus, all month long, Beverly Hills is flying banners along Rodeo Drive and Manhattan Beach city officials are wearing American Red Cross pins on their uniforms!

Additionally, as the culmination for our centennial year, with the support of Wells Fargo Bank as our presenting sponsor, we will be honoring The Walt Disney Company as the Humanitarian Company of the year at the birthday party of the century, in Beverly Hills. The celebration will take place at the Beverly Wilshire Hotel on March 16th to not only celebrate our last 100 years of service; but to also kick-off our second century of service to the Los Angeles region. 

Red Cross Month is always the perfect time to honor the Red Cross volunteers, blood donors, financial contributors and employees who bring hope to people in the face of life’s emergencies and disasters throughout the Los Angeles region each and every day! But, this year, celebrating all that we do is especially meaningful as we wrap up one full year of celebrating 100 years of Red Cross service in L.A.  Red Cross Los Angeles Region, CEO, Jarrett Barrios, is especially proud to be leading this city-wide centennial celebration and stated, “All that we’ve accomplished in one year, let alone in 100 years is utterly overwhelming. What is even more amazing is to think that it all began in 1916, when a group of 25 concerned, but hopeful, individuals started our Red Cross chapter, right here in downtown L.A. Even to this day, to me, these 25 individuals are local heroes.” 

In addition to prominent local landmarks going red, you can also find Red Cross digital advertisements inside the terminals at LAX, at Westfield shopping malls and, at The Grove throughout the month

For more information about the Humanitarian Ball or how you can support the second century of Red Cross services in Los Angeles, please visit,