The sixth annual Get Prepared, California! Auction, sponsored by the California Earthquake Authority (CEA) and coordinated by iHeartMedia, has raised more than $171,000 this year for American Red Cross disaster preparedness and relief efforts in California. Total funds raised by the Get Prepared, California! Auction now exceed $1,060,000.
The auction ran from April 3 to April 30 and was promoted on 57 iHeartMedia radio stations statewide. Items for bidding included celebrity meet-and-greets, concert and sports packages, access to VIP events, and other once-in-a-lifetime opportunities.
“This auction raises funds to help support important work done by the Red Cross,” said CEA CEO Glenn Pomeroy. “It also helps CEA and the Red Cross raise awareness among Californians about the risk of damaging earthquakes, and share steps people can take to be better prepared for the next big quake.”
Proceeds of the 2017 Get Prepared, California! Auction were presented to the Red Cross at KIIS-FM’s Wango Tango event in Los Angeles, an annual daylong concert that draws sell-out crowds to see numerous marquee performers, including some of the celebrities highlighted in the auction.
Auction proceeds have benefited 32 Red Cross chapters throughout California. The not-for-profit CEA joined forces with the Red Cross in 2012 to help more Californians prepare to survive and recover from damaging earthquakes.
To learn more about the auction and earthquake preparedness, visit GetPreparedCalifornia.org and redcross.org/earthquake.