Cox Communications and Cox Sports Television (CST) kicked off live Friday night football coverage with an emotional “Game of the Week” season-opener featuring flood-impacted Live Oak High School versus Mandeville’s Fontainebleau High. The American Red Cross was invited to attend in order to take part and share what the Red Cross is doing to help the communities recover. During the halftime show, Red Cross spokesperson, Rich Woodruff, talked about Red Cross involvement and the critical need for financial support from the public. After sharing some stats on the size of the Red Cross deployment—which is the largest since Hurricane Sandy—Woodruff said, “This isn’t about numbers, but about people helping people and communities coming together to support one another. We are one of many organizations playing that role.”
Woodruff added: “We were here before this event, we were here during this event and we will be here after this event—for as long as it takes.”
“Cox, in partnership with our locally owned origination stations across the nation and Cox Sports Television (CST), was proud to showcase this special prep gridiron matchup,“ said Rod Mickler, vice president of production of Cox Communications. “The Live Oak Jamboree was a special tribute to the unbreakable spirit of the Livingston Parish community and a testimony to the giving spirit of Louisiana residents everywhere.”
Recent historic floods that have paralyzed many across Louisiana directly impacted the students, staff and families of Live Oak, located in hard-hit Livingston Parish. Live Oak was set to host the season-opening jamboree against Fontainebleau, but the game was moved to Mandeville.
“Playing under the slogan We Are One, the game should also provide a much needed distraction for many people trying to put some normalcy back in their lives,” Mickler said. “We plan to feature extensive coverage of the Live Oak High community and their determination to rebuild in the face of huge obstacles. “Of course, we would like to give a shout out to the Fontainebleau Dawgs for coming together to help their neighbors in need,” he continued.
Since the game was moved from Live Oak to Fountainbleu, all proceeds will be donated to Live Oak High School. The Fontainebleau community has also conducted other fundraisers, with donations going to Live Oak.
"Game of the Week" is in its 16th season, showcasing South Louisiana’s best prep talent every Friday night while also drawing attention to each school’s academic and extracurricular successes. The final score of the game was Fontainebleau 7, Live Oak 9—but the real story is the winning spirit represented in this special event.