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KeyBank Pledges Support for Home Fire Relief

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"We are deeply saddened by the losses caused by last week’s fire"

Following a massive fire in the City of Cohoes on Thursday, November 30, KeyBank has made a $5,000 donation to support American Red Cross Home Fire Relief and will match donations from the public, up to an additional $5,000.  

“KeyBank has been part of the Cohoes community for many years, and we are deeply saddened by the losses caused by last week’s fire,” said Ruth Mahoney, president, Capital Region, KeyBank. “We thank the Red Cross for partnering with us to help us identify how we can support their efforts in the most meaningful way. Through our match, people can double the impact of their donation and ensure that victims of the fire have their most immediate needs met.” 

"Our hearts go out to every resident impacted by last week's fire in Cohoes, and we remain available to assist those in need of immediate emergency assistance" said Gary Striar, CEO of the American Red Cross Eastern New York Region. “Fires affect families in our region on a daily basis, and we appreciate the generous donors who enable us to provide critical relief after fires big and small. We are extremely grateful to KeyBank for supporting our response in Cohoes and the hundreds of other home fires we respond to annually.” 

Local Red Cross volunteers were on the scene in Cohoes immediately following Thursday's fire on Remsen Street to offer emotional support and immediate aid. To date, the Red Cross has provided financial assistance for necessities such as shelter, food and clothing to 23 adults and three children from 15 Cohoes households impacted by the fire. Red Cross staff and volunteers are continuing to follow up with affected families as they navigate the road to recovery. 

Across the Eastern New York Region, Red Cross volunteers respond to nearly 500 disasters each year, the vast majority of which are home fires. All Red Cross assistance is provided free of charge, thanks to the generosity of the public. You can help the Red Cross prepare, respond, and help families recover from home fires by making a gift to American Red Cross Home Fire Relief. 

To have your donation matched by KeyBank, visit www.redcross.org/keybank-emp or send a check to the American Red Cross of Northeastern New York, 33 Everett Road, Albany, NY 12205 with "KeyBank Match" printed in the memo line.