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Red Cross Home Fire Campaign Saves Dozens of Lives

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The campaign has already helped to save the lives of 11 people in South Carolina.

NORTH CHARLESTON, S.C., March 10, 2016 — The American Red Cross and thousands of Home Fire Campaign partners have helped save at least 77 lives and installed more than a quarter of a million smoke alarms in homes all across the country since the campaign launched in October of 2014.

Here in South Carolina, the Red Cross and its local partners have helped save at least 11 lives and installed more than 7,500 smoke alarms, visiting thousands of families, helping keep them safe from home fires. Since July, more than 500 smoke alarms have been installed in Lowcountry homes.

“Every day seven people die in a home fire somewhere in the United States. Working with our partners, we are changing that by making people safer with each new smoke alarm we install,” said Louise Welch Williams, regional chief executive officer for the American Red Cross in South Carolina. “The campaign has already helped to save the lives of 11 people in South Carolina and we know that number will only grow as more alarms are installed and more people take action to prevent home fires.”


Daylight Saving Time occurs at 2:00 a.m. Sunday morning, March 13, and the Red Cross reminds everyone to TURN AND TEST – turn their clocks ahead one hour and test their smoke alarms. If someone’s home is lacking smoke alarms, residents should install smoke alarms on every level of the home, inside bedrooms and outside sleeping areas. The alarms should be tested every month and the batteries replaced at least once a year, or according to the alarm manufacturer’s instructions.

Every household should develop a fire escape plan and practice it several times a year and at different times of the day. The plan should include two ways to get out of every room and a place to meet outside. Consider escape ladders for sleeping areas or homes with two stories or more.

People can visit to find out more about how to protect themselves and their loved ones from fire or contact the American Red Cross of Lowcountry SC at 843-764-2323 to learn about the location of local smoke alarm installation events. They can also help by volunteering their time or making a donation today to Red Cross Disaster Relief by visiting, calling 1-800-RED CROSS or texting the word REDCROSS to 90999 to make a $10 donation. Donations to Disaster Relief will be used to prepare for, respond to and help people recover from disasters big and small.

About the Home Fire Campaign in South Carolina:

The American Red Cross, along with its partners, including the South Carolina Office of State Fire Marshal, the South Carolina Firefighters Association, local fire departments, and community and corporate partners, is working to save lives, reduce injuries, and preserve property through the Home Fire Campaign. Together, they will be keeping families safe across South Carolina by installing 50,000 smoke alarms and teaching people how to lessen their chances of suffering from a home fire. The Home Fire Campaign is made possible due to the generous support of BlueCross BlueShield, Sandra Klein, Coastal Community Foundation, Colonial Life, Hilton Head Island Foundation, John I Smith Charities, Kentwool Manufacturing, McLeod Health Systems, South of the Border Foundation, State Farm, The Graham Foundation and generous individuals across South Carolina.

About the American Red Cross:

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or, or visit us on Twitter at @RedCrossSC.