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Be a Hero for the American Red Cross of Northwest Michigan

TRAVERSE CITY, Mich., April 16, 2014 — Be a hero for the American Red Cross of Northwest Michigan and support the 2014 Annual Heroes Campaign. Help raise funds needed to provide disaster relief for Benzie, Grand Traverse, Kalkaska and Leelanau Counties by hosting your own fundraiser or making a donation to the Red Cross.

The campaign runs from April 21 to May 21, offering community members and businesses ways to give back in unique and creative ways, by running their own fundraisers.

Be part of the fun and start your fundraiser by signing up at There, you can join the Heroes Online Team or build your own online fundraising page and share it via social media. Those who are not able to run a fundraiser, but would still like to support the American Red Cross can come to one of the following featured events: 

Friday, April 25, 3-7 p.m.-Saturday, April 26, 12-4 p.m. – Kettle Drive at Family Fare, 950 E. 8th Street, Traverse City, MI. 

Saturday, April 26, 6-10 p.m. – Red Wine for Red Cross (Horizon Outlet Center, on US31) Come enjoy live music by Dave Crater and the Fresh Trio and spirits courtesy of Frankenmuth Brewery and Leelanau Peninsula Wine Trail. This event is free and open to the public. Live and silent auctions will benefit the Red Cross of Northwest Michigan.

Saturday, May 10, 9:00 a.m. – Cherry Knoll 5K, portion of the proceeds donated to the Red Cross. Register at Byte Event Registration or day of the event. Kids (3-18) $10; Adult (19+) $20, Family $50

Friday, May 16, 6 a.m. - Noon – Heroes Coffee at Aroma’s Coffee and Tea (10850 E. Traverse Highway) 7&4 News will be live during their morning show that day between 6 and 7am serving coffee and collecting tips for the Red Cross.

Thursday, May 22 through Friday May 30 – Oleson’s Food Stores PLU Donation Drive. Opportunity to donate to the Red Cross at check-out, it’s easy and for a great cause.

Donations can also be mailed to: 735 S. Garfield Ave. Suite B100, Traverse City, MI 49686.

Each year, the Red Cross of Northwest Michigan responds to about 30 home fires and many other disasters like floods, winter storms, and power outages. Trained and compassionate volunteers provide those in need with food, clothing and shelter, as well as emotional support and guidance during these critical and often sensitive times. Please join this year’s Heroes Campaign and help raise the money needed to continue providing these critical services and together we can change a life!

For more information on how to give, get trained or get involved with the American Red Cross, visit or call 1-800-RED-CROSS.

About the American Red Cross: The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or visit us on Twitter at @RedCross.