Weather radios sold during a summer promotion by The Networks of Mid-Missouri will provide severe weather warnings to individuals and families who bought them. Profits from those sales will benefit American Red Cross Heart of Missouri Chapter disaster relief efforts in the aftermath of those storms.
“Weather is key to what we do on ABC 17 News, so when we had the opportunity to help promote weather radio sales, we knew the profits had to go to the Red Cross,” said Gene Steinberg, general manager of The Networks Mid-Missouri, which includes KMIZ-TV, Channel 17.
The Networks of Mid-Missouri sold 465 Midland weather radios during the promotion and donated the profits, $1,162.50, to the chapter.
“This is the perfect win-win situation,” said Heart of Missouri Chapter Executive Director Dave Griffith. “People who bought the weather radios will have another tool to provide information on severe weather that may affect them and the Red Cross gets a generous donation to continue our mission in the area.”
The Networks of Mid-Missouri sold the weather radios at Orscheln and Hy-Vee stores throughout Mid-Missouri.
A special promotion at one of the Hy-Vee stores involved all four station meteorologists. Another promotion at an Orscheln store included two of the station’s meteorologists.
Chief Meteorologist Sharon Ray presented chapter Major Gifts Officer Nancy Sell with a ceremonial check for the donation. The station taped the presentation and will have it on air.