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Red Cross, Yankees and NYC Partners Team up for Fire Safety

Red Cross to Install Free Smoke Alarms in the Bronx.
"The message we are sharing is simple: smoke alarms save lives."

Nearly 200 Red Cross volunteers will team up with the New York Yankees organization and NYC partners to install FREE combination smoke and carbon monoxide detectors in the Bronx this Saturday, November 14. This event is part of the #GetAlarmedNYC fire safety initiative.

After gathering for training inside Yankee Stadium, nearly 200 Red Cross volunteers will fan out across the neighboring community of Highbridge. There, they will knock on doors, talk to residents about fire safety and install hundreds of lifesaving devices in homes. The New York Yankees and Legends Hospitality Management are also generously providing food and beverage service for the volunteers.

“The message we are sharing is simple: smoke alarms save lives,” said Josh Lockwood, Regional CEO of the American Red Cross in Greater New York. “We are grateful for the support of the Yankees and Legends to help create a memorable experience for our amazing volunteers as they set out to educate our neighbors about fire safety and the importance of having a working smoke alarm.”

“The Yankees are proud to partner with the American Red Cross on this initiative to provide free smoke and carbon monoxide detectors to Bronx residents,” said Brian Smith, Yankees Senior Vice President of Corporate/Community Relations. “We hope that the installation of these items, along with educating individuals about fire safety, will make a lasting impact toward safeguarding the community and saving lives.”

“While fire deaths are at historic lows, the FDNY is committed – more than ever – to do everything we can to protect New Yorkers, and that begins by making certain our residents have the first line of protection against fire and deadly carbon monoxide gas,” said Fire Commissioner Daniel A. Nigro. “Together, with our many public and private partners in this life-saving program, including the Red Cross and New York Yankees, we will reach New Yorkers in the Bronx and all five boroughs with the simple, yet critical message that smoke alarms save lives.”

#GetAlarmedNYC, the largest smoke detector giveaway and installation program in U.S., is a $4 million fire and life safety initiative providing free installation and distribution of 100,000 photoelectric combination smoke/carbon monoxide alarms to tens of thousands of city residents over the next two years. The program, spurred by the tragic deaths of seven children last March in a fire in Midwood, targets communities in all five boroughs that pose the greatest risks from fire, according to FDNY statistics and analysis. For example, the Highbridge neighborhood has a high frequency of home fires over the past few years, including several fatal incidents such as the blaze in 2013 that took the lives of three children and another in 2007 where eight family members perished.

This program and Saturday’s event in the Bronx is made possible by funding and support from the Mayor’s Office, NY City Council, FDNY, the Red Cross, the FDNY Foundation, the New York Yankees and Kidde. The Red Cross participation in #GetAlarmedNYC is part of its national campaign to reduce fire deaths and injuries by up to 25 percent over the next five years.

The National Fire Protection Association (NFPA) estimates that nationally, the risk of dying in a home fire is cut in half when there’s a working smoke alarm present. In New York City, the FDNY’s Bureau of Fire Investigations has determined that up to 70 percent of fire deaths in recent years have occurred in residences where there was no working smoke alarm – either with no alarm present, or missing or dead batteries in a device. On average, 7 people die from a home fire every day in the US; on average, 36 people suffer injuries from home fires every day in the US.

To learn more about the Red Cross participation in #GetAlarmedNYC including how to schedule a free smoke/carbon monoxide installation and how to volunteer, visit