Rosie Taravella, Regional CEO of the American Red Cross, Western and Central NY Region, is proud to announce the appointment of Susan Aiello as Executive Director of the Greater Rochester Chapter. Aiello first joined the organization in March as Chief Operating Officer.
“I am excited to be with the American Red Cross and to support its important mission in the Greater Rochester community,” Aiello said. “Since coming on board, I have seen for myself the incredible work our staff, supporters and volunteers do in the community each and every day, and I am honored to represent them as Executive Director.”
Aiello has spent her entire professional career in the non-profit sector. She served as President and CEO of Mercy Community Services and Executive Director of Mercy Residential Services prior to joining the Red Cross. Aiello received her Bachelor of Science Degree in Psychology at SUNY Oswego, and her Master’s in Public Administration from SUNY Brockport.
“Susan’s experience and enthusiasm will help the American Red Cross continue our mission of helping our neighbors in need,” said Taravella. “Her knowledge of the non-profit sector will help add an even deeper connection to those in the Greater Rochester community, and I look forward to working with Susan, her staff and volunteers to support this wonderful part of our state.”
As Executive Director of the Greater Rochester Chapter, Aiello will oversee Red Cross services in Livingston, Monroe and Ontario Counties. In the twelve-month period between July 2013-June 2014, those services included: providing direct assistance to 333 families following 214 fires and other disasters; teaching 14,210people life-saving Health & Safety skills such as CPR and First Aid; opening 258 cases to help members of our military and their families; and helping collect 46,777 blood donations.
The Red Cross is looking to build upon its strong corps of 1,471 volunteers to ensure it can continue to serve the needs of the Greater Rochester community. Anyone interested in opportunities to help their neighbors can learn more about volunteering with the Red Cross at www.redcross.org.
Taravella, currently Regional CEO of the American Red Cross of Central New York, will now be working with Chapter staff and volunteers across the 26-county Western and Central NY Region. A Western New York native who attended Nazareth College, Taravella will work to increase both the number of people the Red Cross serves and the resources available to them by shifting donor dollars from costs associated with delivering service to the actual services themselves.
“I am particularly excited to be a part of the Red Cross mission in these great Western New York communities,” Taravella said. “Having been born in Dansville, I have always felt an extra connection to Clara Barton, since she opened the first Red Cross Chapter there. When I returned to New York State in 2007 after 25 years in LA, I had the opportunity to serve as Executive Director of Rochester’s High Falls Film Festival. I am delighted to renew friendships and assure Red Cross services in my hometown community.”