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Red Cross launches redesign of

redcrossblood redesign

WASHINGTON D.C. – April 23, 2018 – The American Red Cross is proud to announce the relaunch of, making it even more convenient for blood and platelet donors to roll up a sleeve and help save lives. Enhancements include a mobile-friendly user experience, improved content search, and enhanced personalization.

“We realize that our generous blood and platelet donors lead very busy lives, and we are focused on utilizing the latest technology to support and empower individuals to make a lifesaving blood donation,” said Kamenna Lee, vice president of Marketing, Red Cross Blood Services. “Whether using a smartphone, tablet or computer, is now easier than ever for donors to schedule appointments, complete RapidPass, and view donation history.”

Website traffic has grown approximately 45 percent in two years, and a majority of visitors now use mobile devices. Enhancing the user experience for these new devices, with new features and capabilities is critical to ensuring the blood donor experience online is as easy and complete as possible. New features include:

  • Fully-responsive design that allows all users a top-notch experience across various devices.
  • Improved search and navigation so that both regular donors and potential new donors can find important blood donation information.
  • Personalized experience through one-click scheduling for current blood and platelet donors, based on previous donations.
  • The newly redesigned site offers a fresh and modern look, consistent with other Red Cross digital platforms.

    Make an Appointment on to Give Blood

    The Red Cross needs to collect more than 13,000 donations every day to meet the needs of patients at about 2,600 hospitals and transfusion centers across the country.

    Blood can be safely donated every 56 days. Platelets can be given every seven days – up to 24 times a year. A blood donor card or driver’s license or two other forms of identification are required at check-in. Individuals who are 17 years of age in most states (16 with parental consent where allowed by state law), weigh at least 110 pounds and are in generally good health may be eligible to donate blood. High school students and other donors 18 years of age and younger also have to meet certain height and weight requirements.

    For more information or to schedule an appointment to donate, simply visit, download the Red Cross Blood Donor App or call 1-800-RED CROSS (1-800-733-2767).

    About the American Red Cross:

    The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or, or visit us on Twitter at @RedCross.

    Ready To Donate

    Find a drive and schedule a blood donation appointment today.