Red Cross Disaster Program Manager Barbara Mariscal works with Congresswoman Judy Chu and Curtis Hsing from the Buddhist Tzu Chi Foundation at a smoke alarm installation event in Rosemead, CA in 2016. Photo by Leigh Green/American Red Cross
What is Prepare SoCal?
PrepareSoCal is an American Red Cross multi-region campaign designed to address the needs of individuals and families to prepare for disasters, small and large, by providing tips, tools, and training, and to promote community resiliency with a focus on Southern California’s most vulnerable communities.
Goal 1: Community Preparedness
Increase disaster awareness and preparedness capacity in Los Angeles County by working in collaboration with community coalitions and partners to provide preparedness education with an emphasis in vulnerable communities.
Goal 2: Volunteer Engagement
Increase capacity and diversity of the Los Angeles Region volunteer workforce to support disaster response, community preparedness education to build community resilience
Goal 3: Response Capacity
Increase Los Angeles' volunteer leadership capacity to initiate a “large,”“major” and “catastrophic” disaster response.
Goal 4: Communications
Promote and elevate the PrepareSoCal campaign through English and multi-lingual media to communicate the importance of preparedness to Southern Californians and thereby be seen as the experts on preparedness.
Learn how the American Red Cross and its partners use hazard and demographics maps to identify communities of focus.
PrepareSoCal 2.0 launches with a focus on building community coalitions.
Central California launches MLK Day of Service to increase preparedness service delivery
El Nino forecasts and flood warnings provide opportunity to review existing shelter partnerships, train additional volunteers, and map resources in Orange County.
Erskine Fire burns 48,000 acres in Central California region, mobilizing 80 new volunteers.
Desert to the Sea identifies additional communities of focus: Anaheim, Cathedral City, Ontario, Hemet, Victorville and Santa Ana
Central California identifies initial communities of focus: Visalia, Hanford and Santa Paula
Los Angeles Region identifies additional communities of focus: Bell Gardens, Compton, Pacoima, Rosemead & South San Gabriel, and Westlake/Pico Union
Red Cross reaches MOU with Mexican Consulate to increase diversity focus
Central California Region launches it Regional Training Institute, trains 100 new volunteers in 3 days
Desert to the Sea identifies initial communities of focus: Mecca, Santa Ana, Riverside, Rialto, and Barstow
Los Angeles Region identifies initial communities of focus: East LA, El Monte & South El Monte, Koreatown, Paramount and Van Nuys
The Pillowcase Project is piloted and launched as a new way of bringing preparedness education to young audiences
ABC7 joins as PrepareSoCal media partner
Desert to the Sea Region sees 1,400 volunteers responded to 462 disasters, trains 55,100 people trained in First Aid and CPR/AED and delivers preparedness instruction to 14,000people
PrepareSoCal 1.0 launches with a focus on grown the response capacity of the Red Cross.
September 8: PrepareSoCal Day at Angel Stadium
Partners and Sponsors
Edison International, through its subsidiaries, is a generator and distributor of electric power and an investor in infrastructure and energy assets, including renewable energy. Headquartered in Rosemead, California, Edison International is the parent company of Southern California Edison—one of the nation’s largest electric utilities.
KABC-TV is the West Coast flagship of the ABC television network. Owned by the Disney-ABC Television Group subsidiary of the Walt Disney Company, KABC maintains offices in Glendale, California. KABC-TV presently broadcasts a total of 44 1/2 hours of locally-produced newscasts each week (with 6 1/2 hours on weekdays and six hours each on Saturdays and Sundays).
A global leader in lightweight metals technology, engineering and manufacturing, Alcoa innovates multi-material solutions that advance our world. Their technologies enhance transportation, from automotive and commercial transport to air and space travel, and improve industrial and consumer electronics products.
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media
The Farmers Insurance Group of Companies ® was built to last, with a firm foundation of reliable businesses and a dedication to continual improvement. What began as a simple Car insurance company for farmers has become a multi-line, multi-company insurer and financial services group with a solid reputation for doing the right thing for the right reason.
Wells Fargo & Company is a diversified financial services company providing banking, insurance, investments, mortgage, and consumer and commercial finance through more than 9,000 stores and more than 12,000 ATMs and the Internet (wellsfargo.com) across North America and internationally.
Occidental Petroleum Corporation (NYSE: OXY) is an international oil and gas exploration and production company – one of the largest in the U.S., based on equity market capitalization – and our OxyChem subsidiary is a major North American chemical manufacturer.