Cause Marketing Resources
Helpful resources to execute a cause marketing partnership with the Red Cross.
Welcome to the American Red Cross Cause Marketing Resources page. Since our founding in 1881, the Red Cross has partnered with thousands of companies to create unique and compelling partnerships that drive business and raise valuable funds for the mission.
If you have any questions or need additional materials, please contact your Red Cross relationship manager.
In-Store Collateral and Fundraising Materials
The Red Cross has template collateral designed to help make your fundraising campaign as turnkey as possible, to include posters/flyers, at-register scannable card, banner, hanging icon and sticker/pin artwork. Materials can be co-branded with your company’s logo and are readily printable by your company’s stores or offices. Please work with your Red Cross relationship manager to develop customized versions of these files.
Online Fundraising Materials
Materials Review and Approvals
The Red Cross must review and approve all creative and press materials that include the Red Cross name and/or mark. To expedite the approval process, we’ve developed template fundraising materials that can be co-branded with your logo. If your company is developing custom creative using our brand, including consumer-facing in-store, online, social media or other marketing collateral pieces, please refer to our requirements and brand standards below and allow a minimum of 24 hours for review/approval of all materials during disasters. We strongly encourage our partners to review the required disclosure language and brand standards below as it will expedite the approval process.
Share Your Results & Say Thank You
At the end of your campaign, please update your Red Cross relationship manager with campaign results and discuss “thank you” resources that may be available for you to share with your customers and employees.