Brand Standards

Welcome to the American Red Cross Brand Standards site. It includes downloadable, print-quality vector files and .pngs of the Red Cross logos and guidance on how to use them. For more information on this and other elements of our brand identity, download the Brand Standards at a Glance poster.

The American Red Cross name and logo are trademarks of the American Red Cross. Our trademark rights in American Red Cross and the red cross emblem date back to 1881. With the exception of a few individuals and companies that used the Greek red cross before 1905, the American Red Cross has the exclusive right to use the Greek red cross in the United States.

If you are not an authorized Red Cross user, you must have express permission from the American Red Cross to download and use our logo. Go to redcross.org/branduse to request permission.
Please remember that the American Red Cross logo should be used correctly—it is one of our most valuable assets. It is an image that stands as a worldwide symbol of goodwill and humanitarianism.

• The Red Cross logos may be reduced or enlarged, but don't alter their height-to-width ratio. Do not attempt to remake them with your own image manipulation or desktop publishing applications. Use the graphics provided.
• The Red Cross button logo (which includes the cross in a circle) should be used for most printed marketing and communications materials as well as television, Web and email. It must be printed or displayed on a clear background. The clear space must be equal to at least two times an arm of the cross.
• The classic logo (which includes the cross without a circle around it) should be used primarily in corporate materials or with restricted printing methods, such as silk screening and vinyls. It must appear on a white background. The white space must be equal to at least two times an arm of the cross.
• The Red Cross wordmark may appear on a colored background.
• Color Basics:
  • The red cross and the gray logotype is preferred. Always strive to use this version.
  • When you must use one color, all-red is preferable.
  • The logo may appear in all-black for newspaper ads or other all-black ads.
  • Red Cross red is PANTONE 485 or process 100% magenta and 100% yellow.

A Spanish version of the logo is included to meet special needs. This is the only acceptable, non-English version of the American Red Cross logo. Most Red Cross materials for Spanish-speaking areas use the English version.

If you have questions regarding this page, please send an email to BrandID@usa.redcross.org. Thank you for helping to protect the American Red Cross brand identity.