Regional Communications Director
LaMar Holliday joined the Indiana Region of the American Red Cross as regional communications director in November 2020. He is responsible for leading all strategic internal/external communications, public affairs, executive communications, and media and public relations across the region.
Prior to joining the Red Cross, LaMar was the chief communications officer for the City of Indianapolis’s Office of Public Health and Safety (OPHS). He directed the overall communication strategy and community-focused initiatives and affairs, as well as provided public policy guidance to the Mayor’s Office on OPHS initiatives regarding homelessness, reentry, violence reduction and food access/insecurity. Recently, he oversaw the agency’s pandemic communication response and strategic partnerships in the fight against COVID-19.
Prior to joining the OPHS, LaMar served in the Mayor’s Office as the deputy director of public affairs. He also previously led media relations and strategies for the Indiana Department of Transportation (INDOT).
As a Red Cross volunteer since 2017, LaMar provided invaluable service to the Indiana Region as regional communication volunteer lead. He also deployed to various disasters, such as Hurricanes Harvey and Irma, the Pendleton tornado, Northwest Indiana floods, and more.
LaMar is currently president of the Kennedy-King Neighborhood Association and board member for the Kennedy-King Memorial Initiative. He also served on boards with the Public Relations Society of America, King Park Community Development Corporation (now known as Renew Indy) and the Indianapolis Association of Black Journalists.
LaMar began his career as a broadcast journalist, reporting in Texas, Illinois, and Indiana. He is an Indianapolis native and holds a bachelor’s degree in Broadcast Journalism from Eastern Illinois University.