Office of Diversity & Inclusion Services
From Our Staff to How We Do Business, Diversity Matters at the Red Cross
The American Red Cross values the diversity of its workforce, its suppliers, and its partners. We recognize the power of harnessing collective similarities and differences that help equip our organization and its people to deliver on the Red Cross mission of service in a manner that is both sensitive and culturally competent.
We demonstrate our commitment to diversity by being open and inclusive, and we leverage the strength found in the rich diversity we foster both internally and beyond our doors. Our inclusive culture extends to valuing diversity of thought, backgrounds, experiences and culture. This allows us to work locally with others across the country to develop and deliver lifesaving services to the diverse communities we serve. Our efforts are strengthened through guidance provided by a collection of external national diversity-thought leaders who comprise our National Diversity Advisory Council.
Our Diversity & Inclusion Mission:
The American Red Cross will consistently deliver its products, goods, and services in a cultural competent manner.
Our Diversity & Inclusion Vision:
The American Red Cross aspires to be an organization fully committed to diversity and inclusion by creating and maintaining a diverse, high-performing workforce of employees and volunteers who reflect all communities we serve; by cultivating a collaborative, inclusive and respectful work environment that empowers all contributors; and by leveraging diverse partnerships – all of which helps to ensure culturally competent service delivery supported by effective community leadership and engagement.
Commitment From the Top
I am honored and humbled to have been named President and CEO of the American Red Cross at this time in its history. The Red Cross has provided humanitarian assistance, guided under the principles of humanity, impartiality and universality, in a caring and inclusive manner for 125 years, and I am personally committed to sustaining this tradition. To fulfill our mission, we must ensure that our great organization represents and involves the diverse populations we serve.
It is imperative that all Red Cross business units and lines of business, including chapters and Blood Services regions across the country, actively engage diverse members of the communities they serve so that our products and services are developed and delivered in a culturally sensitive and appropriate manner. For us to remain the trusted and recognized leader in helping communities deal with emergencies and disasters, our Red Cross family must include people from all walks of life, advising and assisting us in all that we do. That includes our employees and volunteers, donors, partners and suppliers.
I am asking every member of the Red Cross team to practice inclusive behaviors in the daily performance of their jobs. Our mandate is not to help some in our nation – but make sure all in our nation are cared for. All people should feel comfortable coming to the Red Cross in times of need.
As the Chairman of the Board of Governors, I am enormously grateful for the opportunity to serve the American public through the work of this great organization. For 125 years, the American Red Cross has worked tirelessly to respond to the needs of all Americans, from all walks of life, in all circumstances. I am committed to sustaining that legacy of service.
Our ability to accomplish our mission and meet our commitment to service will undoubtedly be tested by the many challenges, known and unknown, confronting our nation today. Acts of terrorism and the threat of mass casualty disasters, an economy struggling to regain positive growth, and the ever-changing face of the communities that we are called upon to serve, will require the best from all who seek to join us as volunteer, employee, blood donor, or financial donor.
America's great diversity is a natural resource that differentiates us from all other societies in the world today. The Red Cross strives to integrate that diversity into all facets of its operation, and the Board of Governors has made diversity a standing item on its governance agenda. Under my chairmanship, diversity will be a key consideration across the range of issues that fall within our purview. We must ensure that all Americans, from all communities, have the opportunity to participate in the critical mission of the Red Cross.
The Supplier Diversity Program (SDP) of the Red Cross is designed to strengthen our organization and our communities by proactively seeking woman, disabled, and minority business enterprises (WMBEs) who represent the communities we serve. By providing equitable opportunities for small and diverse suppliers, Red Cross derives multiple benefits. Not only do we contribute to the economic vitality of the communities we serve but also our organization benefits directly from a broader selection of competitively priced goods and services.
The SDP is integrated as part of our Supply Chain Management (SCM) team's daily business activities. Through the program, our Sourcing teams and Business units are able to build relationships with WMBEs and facilitate access to bid and contract opportunities through a combination of:
For additional information, please contact the Supplier Diversity Manager Jillnell Joiner, MBA
Our supplier diversity process provides WMBEs an opportunity to compete and participate in Red Cross procurement activities. While developing and promoting mutually beneficial relationships between our organization and suppliers, we are able to fulfill Red Cross operational requirements/needs at best quality and value.
An “Enterprise” is any business which fulfills the definition of Minority-Owned Business, Woman-Owned Business, Disabled Veteran-Owned Business, and Disabled-Owned Business. Enterprises must be certified by an acceptable agency, including without limitation, the Small Business Administration, the NMSDC Affiliated Council, or the Women's Business Enterprise National Council (“Agency”), etc.
Tier 2 Reporting -
Tier 2 purchasing is a relative term in that it is a function of who is the customer. From the Red Cross perspective, a Tier 1 supplier is a supplier that invoices the Red Cross for goods and services rendered directly by that supplier (Tier 1). A Tier 2 supplier (referencing the customer) is a supplier that invoices the Tier 1 supplier for goods and services rendered.
Tier 1 suppliers must report the amount of money spent on behalf of the Red Cross (Tier 2 direct) with WDMBEs. When direct subcontracting to diverse businesses is not practical, suppliers will allocate and report their overall diverse subcontractor costs (Tier 2 indirect).
DIRECT SPEND: Purchases that directly support Red Cross business needs. These purchases must be able to be directly traced back to a specific contract or purchase order associated with a diverse supplier.
INDIRECT SPEND: Spend contracted with diverse suppliers which has been prorated based on supplier sales and/or percentage of a supplier's total revenue. Use this reporting method when you cannot trace WDMBEs expenditures to a specific Red Cross requirement.
Note: The Red Cross utilizes an National Minority Supplier Development Council NMSDC approved calculation to get this amount.
Suppliers MUST use the Red Cross Tier 2 quarterly template when preparing your report unless otherwise agreed upon with Tier 2 Program Liaison. Should you have questions or concerns, please contact our Supplier Diversity Manager.
The Red Cross must receive your report by the 15th business day of the month that follows the end of each quarter, as illustrated in the following table.
For additional information, please contact Supplier Diversity
National Diversity Advisory Council
The National Diversity Advisory Council is appointed by the Governance and Board Development Committee of the Board of Governors of the American National Red Cross. The purpose of the Council is to advise the Board, the President & CEO and the Chief Diversity Officer of our organization on relevant strategic issues brought before the Council related to diversity and inclusiveness and to foster exemplary diversity initiatives and partnerships at the Red Cross.
Each quarter, the National Diversity Advisory Council gathers in person at the Red Cross National Headquarters to discuss diversity initiatives and review progress.