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Office of Diversity & Inclusion Services

From Our Staff to How We Do Business, Diversity Matters at the Red Cross

About


The American Red Cross values the diversity of its workforce, its suppliers, and its partners. We recognize the power of harnessing collective similarities and differences that help equip our organization and its people to deliver on the Red Cross mission of service in a manner that is both sensitive and culturally competent.

We demonstrate our commitment to diversity by being open and inclusive, and we leverage the strength found in the rich diversity we foster both internally and beyond our doors. Our inclusive culture extends to valuing diversity of thought, backgrounds, experiences and culture. This allows us to work locally with others across the country to develop and deliver lifesaving services to the diverse communities we serve. Our efforts are strengthened through guidance provided by a collection of external national diversity-thought leaders who comprise our National Diversity Advisory Council.

Our Diversity & Inclusion Mission:

The American Red Cross will consistently deliver its products, goods, and services in a cultural competent manner.

Our Diversity & Inclusion Vision:

The American Red Cross aspires to be an organization fully committed to diversity and inclusion by creating and maintaining a diverse, high-performing workforce of employees and volunteers who reflect all communities we serve; by cultivating a collaborative, inclusive and respectful work environment that empowers all contributors; and by leveraging diverse partnerships – all of which helps to ensure culturally competent service delivery supported by effective community leadership and engagement.


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Commitment From the Top

I am honored and humbled to have been named President and CEO of the American Red Cross at this time in its history. The Red Cross has provided humanitarian assistance, guided under the principles of humanity, impartiality and universality, in a caring and inclusive manner for 125 years, and I am personally committed to sustaining this tradition. To fulfill our mission, we must ensure that our great organization represents and involves the diverse populations we serve.

It is imperative that all Red Cross business units and lines of business, including chapters and Blood Services regions across the country, actively engage diverse members of the communities they serve so that our products and services are developed and delivered in a culturally sensitive and appropriate manner. For us to remain the trusted and recognized leader in helping communities deal with emergencies and disasters, our Red Cross family must include people from all walks of life, advising and assisting us in all that we do. That includes our employees and volunteers, donors, partners and suppliers.

I am asking every member of the Red Cross team to practice inclusive behaviors in the daily performance of their jobs. Our mandate is not to help some in our nation – but make sure all in our nation are cared for. All people should feel comfortable coming to the Red Cross in times of need.

As the Chairman of the Board of Governors, I am enormously grateful for the opportunity to serve the American public through the work of this great organization. For 125 years, the American Red Cross has worked tirelessly to respond to the needs of all Americans, from all walks of life, in all circumstances. I am committed to sustaining that legacy of service.

Our ability to accomplish our mission and meet our commitment to service will undoubtedly be tested by the many challenges, known and unknown, confronting our nation today. Acts of terrorism and the threat of mass casualty disasters, an economy struggling to regain positive growth, and the ever-changing face of the communities that we are called upon to serve, will require the best from all who seek to join us as volunteer, employee, blood donor, or financial donor.

America's great diversity is a natural resource that differentiates us from all other societies in the world today. The Red Cross strives to integrate that diversity into all facets of its operation, and the Board of Governors has made diversity a standing item on its governance agenda. Under my chairmanship, diversity will be a key consideration across the range of issues that fall within our purview. We must ensure that all Americans, from all communities, have the opportunity to participate in the critical mission of the Red Cross.

Supplier Diversity


The Supplier Diversity Program (SDP) of the Red Cross is designed to strengthen our organization and our communities by proactively seeking woman, disabled, and minority business enterprises (WMBEs) who represent the communities we serve. By providing equitable opportunities for small and diverse suppliers, Red Cross derives multiple benefits. Not only do we contribute to the economic vitality of the communities we serve but also our organization benefits directly from a broader selection of competitively priced goods and services.

The SDP is integrated as part of our Supply Chain Management (SCM) team's daily business activities. Through the program, our Sourcing teams and Business units are able to build relationships with WMBEs and facilitate access to bid and contract opportunities through a combination of:

  • Advocacy - Internally, the Supplier Diversity team works to ensure that diverse suppliers gain visibility and have 100% inclusion in all sourcing, contracting, and procurement decisions made by SCM.
  • Outreach - Our team actively seeks to establish relationships with diverse suppliers through business networking, business fairs, matchmaker sessions, electronic and print communications, and participation in supplier events nationwide.
  • Certification Support - We encourage and direct suppliers to gain certification of their WMBE or small business status from CCR (Central Contractor Registry), diversity councils, and independent local and national agencies.
  • Mentoring - The Supplier Diversity team advises and guides diverse suppliers to prepare and position their businesses for maximum access to bid and contract opportunities with the Red Cross.
  • Referral - Our team actively communicates with WMBEs by referring relevant Requests for Proposal and other potential business leads.
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    Have Questions?

    For additional information, please contact the Supplier Diversity Manager Jillnell Joiner, MBA

    Our supplier diversity process provides WMBEs an opportunity to compete and participate in Red Cross procurement activities. While developing and promoting mutually beneficial relationships between our organization and suppliers, we are able to fulfill Red Cross operational requirements/needs at best quality and value.

    An “Enterprise” is any business which fulfills the definition of Minority-Owned Business, Woman-Owned Business, Disabled Veteran-Owned Business, and Disabled-Owned Business. Enterprises must be certified by an acceptable agency, including without limitation, the Small Business Administration, the NMSDC Affiliated Council, or the Women's Business Enterprise National Council (“Agency”), etc.

  • “Minority Group” — African Americans, Latino Americans, Native Americans (American Indians, Eskimos, Aleuts, and native Hawaiians), Asian-Pacific Americans, and other minority groups as recognized by the United States Small Business Administration Office of Minority Small Business and Capital Ownership Development.
  • “Minority-Owned Business Enterprise” — a “for profit” enterprise, regardless of size, physically located in the United States or its trust territories, which is at least fifty-one (51%) percent owned, operated and controlled, by one or more member(s) of a Minority Group who maintain United States citizenship.
  • “Woman-Owned Business Enterprise” — a “for profit” enterprise, regardless of size, located in the United States or its trust territories, which is at least fifty-one (51%) percent owned, operated and controlled by a female of United States citizenship.
  • “Disabled Veteran-Owned Business Enterprise” — a “for profit” enterprise, regardless of size, located in the United States or its trust territories, which is at least fifty-one (51%) percent owned, operated, and controlled by a disabled veteran. The disabled veteran's ownership and control shall be real and continuing and not created solely to take advantage of special or set aside programs aimed at supplier diversity. The Association of Service Disabled Veterans, www.asdv.org provides certification for this category of business owners throughout the United States.
  • “Disabled-Owned Business Enterprise” — a “for profit” enterprise, regardless of size, located in the United States or its trust territories, which is at least fifty-one (51%) percent owned, operated and controlled, by an individual of United States citizenship with a permanent mental or physical impairment that substantially limits one or more of the major life activities and which has a significant negative impact upon the company's ability to successfully compete. The ownership and control shall be real and continuing and not created solely to take advantage of special or set aside programs aimed at supplier diversity. Due to the absence of a certifying agency for this category of business owners, the Disabled-Owned Business Enterprise must complete an affidavit and provide supporting documentation to be eligible for consideration towards diverse supplier participation.
  • "1st Tier Supplier" — Primary contractor/supplier engaged in direct business with the American Red Cross.
  • "2nd Tier Supplier" — Sub contractor/supplier engaged in indirect business with the American Red Cross.
  • The American Red Cross Tier 2 Program exists to maximize opportunities for minority-owned, woman-owned, or veteran-owned business enterprises (WDMBEs) to participate as suppliers of products and services to the Red Cross. The Tier 2 Program serves as an enhancement to, and not as a replacement for, existing efforts aimed at increasing meaningful opportunities for WDMBE.

    Tier 2 Reporting -
    Tier 2 purchasing is a relative term in that it is a function of who is the customer. From the Red Cross perspective, a Tier 1 supplier is a supplier that invoices the Red Cross for goods and services rendered directly by that supplier (Tier 1). A Tier 2 supplier (referencing the customer) is a supplier that invoices the Tier 1 supplier for goods and services rendered.

    Tier 1 suppliers must report the amount of money spent on behalf of the Red Cross (Tier 2 direct) with WDMBEs. When direct subcontracting to diverse businesses is not practical, suppliers will allocate and report their overall diverse subcontractor costs (Tier 2 indirect).

    DIRECT SPEND: Purchases that directly support Red Cross business needs. These purchases must be able to be directly traced back to a specific contract or purchase order associated with a diverse supplier.

    INDIRECT SPEND: Spend contracted with diverse suppliers which has been prorated based on supplier sales and/or percentage of a supplier's total revenue. Use this reporting method when you cannot trace WDMBEs expenditures to a specific Red Cross requirement.

    Note: The Red Cross utilizes an National Minority Supplier Development Council NMSDC approved calculation to get this amount.

    Templates

    Suppliers MUST use the Red Cross Tier 2 quarterly template when preparing your report unless otherwise agreed upon with Tier 2 Program Liaison. Should you have questions or concerns, please contact our Supplier Diversity Manager.


    Tier 2 Fiscal Year Reporting Schedule

    The Red Cross must receive your report by the 15th business day of the month that follows the end of each quarter, as illustrated in the following table.

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    Have Questions?

    For additional information, please contact Supplier Diversity

    National Diversity Advisory Council


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    The National Diversity Advisory Council is appointed by the Governance and Board Development Committee of the Board of Governors of the American National Red Cross. The purpose of the Council is to advise the Board, the President & CEO and the Chief Diversity Officer of our organization on relevant strategic issues brought before the Council related to diversity and inclusiveness and to foster exemplary diversity initiatives and partnerships at the Red Cross.

    Each quarter, the National Diversity Advisory Council gathers in person at the Red Cross National Headquarters to discuss diversity initiatives and review progress.

    Council Members

  • Yun Jung Yang, Council Chair - Law Offices of Yun Jung Yang
  • Bishop Shelton Bady, Council Vice Chair - CEO – Harvest Time Church
  • Chauncey (Skip) Batchelor - Division Disaster Volunteer – American Red Cross North Central Division
  • Brian Buford - Assistant Provost for Diversity & LGBT Center Director – University of Louisville
  • Celia Clifford - Vice President, Field Quality Assurance – Biomedical Services - American Red Cross
  • Earnie Ellison, Jr. - Managing Partner – Ellison Consulting Group, LLC
  • Thomas Foley, J.D. - Deputy Director – World Institute on Disability
  • Ralph Lee, Jr. - Vice President, Human Resources – Total Quality Logistics
  • Salvador (Sal) Mendoza - Vice President, Diversity & Inclusion – NBCUniversal
  • Christopher Metzler, PhD - President/CEO & Chief Innovator – FHW
  • Brian L. Pauling, CPA, CGMA, CCEP, CDP, CFE - President & CEO, 100 Black Men of America, Founder & CEO, Strategic Business Foundations, LLC
  • Roberto Quinones - Independent Consulting
  • Casandra Regenia Singleton - Diversity & Inclusion Compliance Specialist – Federal Reserve System
  • Lisa Tatum - Senior Manager, Disaster Preparedness – Volunteer Now
  • Micaela Vargas - Director of Policy – Cook County Government, Board of Commissioners
  • Edward Yip - President – Three5Eight Consulting LLC
  • Waverley He, Youth Chair Representative - Chair – Red Cross National Youth Council