Thank you for your interest is using the American Red Cross brand.

The American Red Cross name and logo are registered trademarks. Before engaging in any activity that makes use of the American Red Cross brand, you must receive written authorization to do so from our Corporate Licensing Team. Use of the American Red Cross brand is not permitted without prior approval. Please refer to our frequently asked questions (FAQs) for additional information regarding use of the American Red Cross brand.

If you wish to submit a request, please select the appropriate area of interest and complete the licensing application form. Following your submission, you will be contacted by an American Red Cross representative. Proposals will be evaluated within 3 to 7 business days.

Please review the section below that best describes your request:

Community or Faith Based Groups, Schools & Individuals
Submit your request to obtain permission and guidelines to raise funds on our behalf.

Product Sales
Submit your request to market or sell an American Red Cross branded product

Donate a Percentage of Sales
Share your proceeds from the sales of your products, services, events.

Start a Workplace Giving & Matching Campaign
Encourage employee giving by doubling or tripling the donations they make to the Red Cross.

Auction an Item — Online or Offline
There are multiple ways you can auction or raffle items to benefit the Red Cross.

Host a Telethon or Radiothon
Energize your viewers or listeners on behalf of the Red Cross.

Collect Funds from Customers
Retailers: Collect point of purchase donations from customers who visit your retail locations or local branches.

General Request to Use the American Red Cross Brand
Please send a request detailing your intended use of the brand.

Internal Red Cross Opportunities
Propose opportunities that will benefit the Red Cross: For use by Red Cross Internal staff only