Use Calls to Action to Encourage Sharing

Your community will engage with you if you ask. That's where calls to action (CTAs) strut their stuff. You know all about CTAs as part of good marketing and fundraising, so apply that thinking to your Facebook updates as well.

Types of calls to action on FB include:

• Interesting Questions - short, easy, and quickly answered.
• Action Images - images with a specific call to action, such as asking people to like, comment or share can increase the popularity of your post 3-7 times more than if you don’t.
• “The Tease" - something as simple as including an interesting, yet mysterious image with a link to entice fans to “click here” to a story, video, report or other information.
• The “hook” - craft a call to action that answers “what’s in it for me?” What will they get in return for taking action?