WINSTON-SALEM, N.C. (Oct. 27, 2025) — The American Red Cross of North Carolina is proud to welcome Sara Morales as the new Executive Director of the Piedmont Triad Chapter.

A native of Winston-Salem, Morales holds more than a decade of nonprofit leadership experience and a deep commitment to service. Her career spans social services, arts and education, and healthcare—each chapter shaped by a passion for building stronger, more resilient communities.

Most recently, Morales led corporate relations strategy for the philanthropy office at Atrium Health Wake Forest Baptist and the Wake Forest University School of Medicine, where she cultivated partnerships to advance community health initiatives. Her leadership style—grounded in compassion, collaboration, and authentic relationship-building—aligns seamlessly with the Red Cross mission to alleviate human suffering in the face of emergencies.

“Sara’s leadership, compassion, and strategic vision make her an outstanding choice to guide our chapter forward,” said Allison Taylor, Regional Executive, American Red Cross North Carolina Region. “Her dedication to building authentic relationships and fostering resilience aligns perfectly with our mission.”

Morales shared her excitement about the new role:

“It’s a privilege to serve my home community,” said Morales. “The Red Cross embodies compassion, resilience, and hope—values that resonate deeply here in the Triad. I’m excited to work alongside our incredible volunteers, partners, and donors to expand our impact across the region."

Key priorities in her new role include:

• Strengthening partnerships with local organizations to expand Red Cross services
• Enhancing volunteer engagement and amplifying their impact across the Piedmont Triad
• Promoting preparedness education and disaster response efforts
• Deepening community and partner relationships to support sustainable, long-term impact
   

Sara Morales holds a Master of Public Administration from UNC Greensboro and has volunteered with both the American Red Cross and the Junior League of Winston-Salem. 

As she steps into this new chapter, Morales brings not only professional expertise but also a personal passion for service. She looks forward to leading with care and purpose, and to deepening the Red Cross’s connection with the communities of the Piedmont Triad.

For more information about the Piedmont Triad Chapter and its services, visit redcross.org/nc.

About the American Red Cross:
The American Red Cross shelters, feeds and provides comfort to victims of disasters; supplies about 40% of the nation's blood; teaches lifesaving skills; distributes international humanitarian aid; and supports veterans, military members and their families. The Red Cross is a nonprofit organization that depends on volunteers and the generosity of the American public to deliver its mission. Learn more at redcross.org or CruzRojaAmericana.org, or follow us on social media.