Grow to 1,200 members by 2023
Increase year over year revenue:
- FY21 - $11,200,000
- FY22 - $11,800,000
- FY23 - $12,400,000
Increase influenced donations by 5% annually:
- FY21 - $10,800,000
- FY22 - $11,300,000
- FY23 - $11,900,000
Have 350 TC members recording volunteer hours by 2023 and tracking those hours
Expand Women’s Giving Continuum through integrated touchpoints in FY21*:
- Building Social and Traditional Media Awareness through Donor Spotlights
- Core Donor Outreach
- Developing a Culture of Diversity and Inclusion
*FY21 will serve as a baseline year, with measurable touchpoints to follow in FY22 and FY23.
Download our Strategic Plan Factsheet
1. Core Mission Support
Demonstrate clear impact on the American Red Cross mission via volunteering, fundraising, and advocacy to prevent and alleviate human suffering.
2. Leveraging Women in Philanthropy
Continue to support an engaged network of women donors who invest in high impact philanthropy to strengthen the mission of the American Red Cross.
3. Diversity & Inclusion
Value diversity and inclusion that empower all women in the communities we serve.
4. Education & Outreach
Increase awareness of Tiffany Circle impact through mission activities, communication, and events.