Tiffany Circle Strategic Plan
FY26–FY27
Guided by the fundamental principles of the Red Cross and Red Crescent network—Humanity, Impartiality, Neutrality, Independence, Voluntary Service, Unity and Universality—the American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.
The Tiffany Circle is a community of women leaders who advance the American Red Cross mission through focused investments of time, talent and treasure by engaging and embracing women locally, nationally and internationally.
ENGAGING WOMEN
IN THE MISSION
LEVERAGING WOMEN IN PHILANTHROPY
GROWING A COLLABORATIVE
NETWORK OF WOMEN
INCREASING AWARENESS
OF OUR IMPACT
Become one of the leading “charities of choice” for women.
Provide tools and resources throughout the Tiffany Circle network to help build inclusive communities and foster cultural awareness.
Expand our networks and empower women to support and serve the Red Cross mission.
Increase awareness of International Tiffany Circle network, programs and impact.
Increase Year-Over-Year Blue Sky Direct Revenue from Members
• FY26: $27,600,000
• FY27: $29,500,000
Grow Membership
• FY26: 1,475 members
• FY27: 1,600 members
Expand and Increase Influenced Donations
• FY26: $20,500,000
• FY27: $21,500,000
Increase Member Engagement*
• FY26: 38,000 hours
• FY27: 40,000 hours
*Hours recorded in Volunteer Connection by members
