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Fire Safety Toolkit

Join us to help solve America's biggest disaster threat.

Dear Corporate Supporters of the Home Fire Campaign,

No one is immune to home fires. They can strike you, your loved ones, neighbors and colleagues – any one of us at any time. In fact, every eight minutes, the American Red Cross responds to a devastating home fire or other disaster. Through our Home Fire Campaign, the Red Cross and our partners are aiming to reduce deaths and injuries caused by home fires by 25 percent. Together, we can Sound the Alarm about fire safety and help save lives.

The Home Fire Campaign drives impact through thousands of events in at-risk neighborhoods where volunteers go door-to-door to share fire education and prevention tools. Sound the Alarm Save a Life is a grassroots, event-based opportunity for supporters, like you, to put donations into action.

This site offers a variety of ideas and turnkey resources to help you align with the Sound the Alarm campaign through your communications and marketing channels. There are also resources for engaging your employees and customers to make a personal donation of money and/or time. Join us, to Sound the Alarm! If you have any questions or additional needs, please reach out to your Red Cross relationship manager.

Two Steps That Can Save Lives


Experts agree that you have 2 minutes to safely escape a home fire. With just moments to act, there are two very important steps everyone can take to make every second count – practice your 2-minute drill, and test your smoke alarms monthly. We hope you will help spread the word by rallying your employees, customers and/or social media followers around these two simple steps.
Home fire escape icon

Step 1: Practice your 2-minute drill. Fire experts agree that you may have as little as 2 minutes to escape a burning home before it’s too late to get out. Use this Home Fire Escape Plan worksheet to plan your evacuation and practice it at least twice a year as a family.

Smoke Alarm Icon

Step 2: Test your smoke alarms monthly. Working smoke alarms cut the risk of dying in a fire in half. Install smoke alarms on every level of your home inside bedrooms and sleeping areas. Check your smoke alarms monthly, and if they’re not working, change the batteries.

The Best Ways Your Company Can Support


1. Join the Social Conversation. Timeframe: Year-round with bursts in April and October. Access our turnkey social media toolkit for suggested posts and visuals to engage your fans and followers in the importance of home fire preparedness, using the #EndHomeFires hashtag. Or, work with your social media team to like, share or re-tweet posts about home fire preparedness from Red Cross social networking sites.

2. Engage and Inspire Employees. Conduct Employee Engagement Activities. Give your employees a chance to roll up their sleeves and become directly involved with the Red Cross. You can host a Preparedness Kit Build activity for your employees, or you can bolster lifesaving efforts by joining Sound the Alarm installation events or delivering Red Cross fire safety information directly to area homes (subject to local availability).

3. Activate Customers. Demonstrate your support for home fire preparedness by including calls to action in your blog posts, newsletters, or eBlasts. Or, launch a campaign challenging your customers to help reach a mission-focused fundraising goal (i.e. “Let’s help the Red Cross provide fire safety training and install 1,600 smoke alarms.”)

The Red Cross also has sponsorship opportunities available during the months of January and April 2018 for companies to visibly align with our fire safety prevention efforts and receive national benefits and recognition. Contact your relationship manager for details.

Messaging Resources


Donate Now

Prepare, respond and help families recover from home fires.

$10.00 is the minimum online donation amount. All donations are tax deductible.