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88 percent of people want to hear how companies are supporting causes.

2013 Cone Communications
Smoke alarms and home fire evacuation plans are vital to everyone’s safety. When you encourage home fire preparedness, you reinforce a message that is important and meaningful to your customers – while receiving the brand lift of alignment with the Red Cross. Spotlight your company’s community commitment and galvanize your customers around home fire safety, through one of more of the suggested opportunities below. Access the Messaging Resources on the home page of this toolkit to bolster and help craft your outreach.
  • Collect Customer Donations. A Customer Donation Program offers an easy, engaging way for your customers to take action and support Home Fire Relief. We can provide turn-key marketing materials, including a flyer, canister sign or hanging icon, for your in-store collections. Consider matching gifts to incentivize giving! As part of your campaign, consider promoting a mission-focused fundraising goal, such as, “Let’s help the Red Cross provide fire safety training and install 1,600 smoke alarms.” Contact your relationship manager to get started.
  • Publicize Fire Safety in Your External Channels. Post a Home Fire banner on your website, or include fire safety tips for customers in your newsletters, blog posts, or eBlasts. Or offer to make a donation for every “like” or re-tweet of a message you post about home fire safety (be sure to work with your Red Cross relationship manager to execute the proper agreement for a social fundraising campaign).
  • Encourage your customers to be “social ambassadors” for fire safety. Your employees can have a simple, yet important mission – spread the word about home fire safety on their social media networks! Refer to the suggested posts and download visuals that can be provided to accompany the posts.
  • Sample Messaging

    Tweet #1:

    Help me Sound the Alarm w/ @RedCross. Learn more: #EndHomeFires

    Tweet #2:

    7x a day someone in the U.S. dies in a home fire. It’s time to Sound the Alarm. Join me: #EndHomeFires

    Facebook Post:

    Seven times a day, someone in this country dies in a home fire. Countless others suffer injuries. I’m joining the American Red Cross to Sound the Alarm and combat these tragic statistics. Learn how: #EndHomeFires