Join the Social Conversation

Campaign Social Information

Timeframe: Year-round with "bursts" in:
October 2016
January, April & October 2017
January 2018
Hashtags: #LovedOnesSafe
Red Cross Website:
Red Cross Twitter: @RedCross
Red Cross Facebook:
Instagram Handle: @americanredcross

Ways to Amplify on Social

  • Share Red Cross posts. Have your company’s social team follow the #LovedOnesSafe and #firesafety hashtags that the American Red Cross will be using throughout the campaign, and follow the Red Cross social networking sites. Retweet or share any relevant posts from these accounts, and be sure to tag us when sharing your company’s participation.
  • Post your own fire safety messages. Feature your own home fire safety posts on your company’s social media platforms including the #LovedOnesSafe and #firesafety hashtags. Refer to the suggested posts and access visuals to accompany. Feel free to customize the posts to your corporate voice. If possible, personalize your conversation. Why does your company support the Red Cross? Do you have stories from employees or customers who’ve been helped by the Red Cross after a home fire that you could share (with their permission).


Tweet #1:

This month @RedCross will install smoke alarms in communities across the country. Find your chapter: #LovedOnesSafe

Tweet #2:

Why are smoke alarms important? Here’s how they helped save this family: #RedCross #firesafety

Tweet #3

#Firesafety can be as simple as these 2 steps. Learn more from @RedCross: #LovedOnesSafe

Facebook Post #1:

This October, the American Red Cross [tag page] will install smoke alarms in communities across the country. Find your chapter for events happening in your area! #LovedOnesSafe

Facebook Post #2:

Smoke alarms can help to save lives! Watch how American Red Cross, and their partners, helped save this family: #LovedOnesSafe

Facebook Post #3:

We are proud to support the American Red Cross Home Fire Campaign! Help keep your #LovedOnesSafe with these two simple steps: #firesafety

Create a social campaign. Consider leveraging your social channels to empower your fans and followers to take action – and share that action – in support of the Red Cross. For example, during one week in October, promote a home fire safety tip, and offer to provide a dollar match for every time the post is shared or re-tweeted. Be sure to work with your Red Cross relationship manager to execute the proper agreement for a social fundraising campaign.