Campaign Social Information
Timeframe: Year-round with "bursts" in April and October 2017 and January 2018
Hashtags: #EndHomeFires #RedCross
Red Cross Website: www.redcross.org
Red Cross Twitter: @RedCross
Red Cross Facebook: facebook.com/redcross
Instagram Handle: @americanredcross
Sample Social Media Posts & Tips
Tweet #1: Join us as we Sound the Alarm with the #RedCross to install free smoke alarms. Sign up here: soundthealarm.org #EndHomeFires
Tweet #2: Sound the Alarm with us on [Event Date] to install free smoke alarms: soundthealarm.org #EndHomeFires
Tweet #3: Why are smoke alarms important? Here’s how they helped save this family: http://rdcrss.org/hfc-save #EndHomeFires
Facebook Post #1: Seven times a day, someone in this country dies in a home fire. Countless others suffer injuries. We’re joining the American Red Cross to Sound the Alarm and combat these tragic statistics. Learn more: soundthealarm.org #EndHomeFires
Facebook Post #3: Smoke alarms can help to save lives! Watch how American Red Cross, and their partners, helped save this family: http://rdcrss.org/hfc-save #EndHomefires
Create a social campaign. Consider leveraging your social channels to empower your fans and followers to take action – and share that action – in support of the Red Cross. For example, during October, promote a home fire safety tip, and offer to provide a dollar match for every time the post is shared or re-tweeted. Be sure to work with your Red Cross relationship manager to execute the proper agreement for a social fundraising campaign.
Ways to Amplify on Social
Share Red Cross posts. Have your company’s social team follow the #EndHomeFires hashtag that the American Red Cross will be using throughout the campaign, and follow the Red Cross social networking sites. Retweet or share any relevant posts from these accounts, and be sure to tag us when sharing your company’s participation.
Post your own fire safety messages. Feature your own home fire safety posts on your company’s social media platforms including the #EndHomeFires and #RedCross hashtags. Refer to the suggested posts and access visuals to accompany. Feel free to customize the posts to your corporate voice and personalize your posts. Why does your company support the Red Cross? Do you have stories from employees or customers who’ve been helped by the Red Cross after a home fire that you could share (with their permission)?