By Suzanne Lawler, Red Cross Communications Manager
"I think the right people showed up to the right disaster."
Those words from Brunswick Emergency Management Coordinator Alec Eaton capture the impact of the American Red Cross response to the South Georgia wildfires that scorched nearly 55,000 acres, displaced families and tested communities across Clinch, Brantley and Echols counties.
In late April, the Red Cross mobilized to support people affected by the Pineland Road and Highway 82 fires, providing shelter, comfort and critical assistance as smoke blanketed the region.
"The smoke was so thick, the road visibility was poor, and the sides of the road were on fire," recalled Emmy Thompson, a former Red Cross volunteer who now works for the organization.
Red Cross volunteer Emmy Thompson helps a family affected by the Georgia wildfires, offering support, comfort and assistance as they begin to recover.
For many residents, the wildfires were unlike anything they had experienced before. "In some areas it's almost like a shock to the system that something like this is happening, that you only see typically in the Midwest or West Coast," Eaton said.
It was a harrowing time. For days, the skies remained clouded with wildfire smoke. The air smelled like a campfire, but the reality was far more dangerous.
Wildfires left a trail of destruction across Brantley County, damaging homes, vehicles and acres of land.
"It was heartbreaking and unlike a hurricane that comes and goes, this was unpredictable," Thompson said.
For more than a month, residents remained on edge, ready to evacuate at a moment's notice as wildfires can turn on a dime, putting lives, homes and property at grave risk.
More than 70 Red Cross responders, including five disaster mental health and disaster spiritual care volunteers, quickly mobilized to support affected communities, opening three shelters in Glynn, Wayne and Echols counties that provided over 90 overnight stays.
"They were on the spot about sheltering needs and providing for those families, which they did for English and Spanish-speaking families, too," Eaton said.
"Every day was a new evacuation, fire response or road closure," Thompson said. "Many people were hesitant to leave Brantley but found comfort and safety with our wonderful and compassionate shelter volunteers."
Opening shelters is one of the most visible ways the Red Cross helps during disasters, but the humanitarian organization provides many other critical services.
A Red Cross shelter volunteer prepares to welcome and care for people seeking safety and comfort in Echols County.
"A lot of things the Red Cross provides are things that people wouldn't think of, like prescription medications, eyeglasses, things that you need," Eaton said. "Those are critical things that the Red Cross provides."
The Red Cross also provided more than 700 meals and snacks throughout the disaster, distributed more than 100 comfort kits and supported approximately 100 firefighters.
The wildfires destroyed or severely damaged 120 homes. When a wildfire engulfs a home, often only white and gray ash remains. Sometimes the only evidence left behind is a child's toy, family photographs or another treasured memento showing that a family once lived there.
"You know this is land that's probably passed down from their home, their parents and their parents," Eaton said. "It's absolutely devastating, and their Red Cross team and the members that showed up, there wasn't one person that didn't either shed a tear with some of these people or find some way to console them or give their best effort like it was their family member. They did a great job of giving sympathy and empathy toward this community."
Thanks to generous Red Cross donors, the Georgia-led response focused on sheltering, financial assistance, recovery and community partnerships. Responders worked closely with Georgia Emergency Management, faith-based organizations and community nonprofit organizations, forming critical partnerships to meet the needs of people affected by the fires.
Red Cross Regional Executive Alicia Doherty surveys the devastation caused by the Georgia wildfires.
"Because we had that group pulled together, the Red Cross was more effective in being that bridge and trusted source," Eaton said. "They already see the red vest and know that person is there to help. When they went to talk to the Red Cross, they heard, 'I've got all kinds of resources to provide to you. What do you need? I can direct you the right way, or I can take care of it directly.' They were effective in their mission."
"We set up a multi-agency recovery center where we had an entire room of partners to serve the community and address their needs," Thompson said. "The community of this response was incredible."
Today, many families are still recovering and rebuilding their lives, but support from the Red Cross has helped make that journey a little easier.
"And the Red Cross did a good job sending in some of their best people that cared, that knew the area, that wanted to work day and night and hand in hand with the government and the citizens," Eaton said. "I think this couldn't have gone as smoothly as it did without their help and their consistency. They were an essential member of our team and they will forever be a part of our team."
The South Georgia wildfires were among the most significant wildfire disasters in Georgia's recent history. The Red Cross response strengthened partnerships, built local response capability and helped ensure communities across South Georgia are better prepared for whatever comes next.
"I am so proud to be part of the Red Cross, the responders who put others before themselves," Thompson said.
How to Help
You can help people affected by disasters and other crises by donating to American Red Cross Disaster Relief. Your contribution enables the Red Cross to prepare for, respond to, and help people recover from disasters, big and small.
People can donate by visiting redcross.org/donate, calling 1-800-RED CROSS, or texting REDCROSS to 90999 to make a $10 donation.
About the American Red Cross
The American Red Cross provides shelter, food, and comfort to disaster victims; supplies about 40% of the nation’s blood; teaches lifesaving skills; distributes international humanitarian aid; and supports military members and their families. The Red Cross is a nonprofit organization that depends on volunteers and the generosity of the public to fulfill its mission. For more information, visit redcross.org or CruzRojaAmericana.org, or follow the Red Cross on social media.
Support all the urgent humanitarian needs of the American Red Cross.
Find a drive and schedule a blood donation appointment today.
Your time and talent can make a real difference in people’s lives. Discover the role that's right for you and join us today!