MADISON, Wis. (July 9, 2025)  — The American Red Cross recognizes American Family Insurance,   headquartered in Madison, WI, for its pledge of $250,000 to the Disaster Responder Program. Through this pledge, American Family Insurance will help ensure the Red Cross can quickly respond to disasters big and small across the U.S. and help people in need at a moment’s notice.

Disaster Responder Program members, along with their employees and customers, pledge financial and in-kind donations in advance of disasters to power the Red Cross with the infrastructure, volunteers, technology, and resources to provide relief in times of crisis. These donations enable the Red Cross to respond to disasters at a moment’s notice — offering a safe place to sleep, a nutritious meal, emotional support, and supplies to aid in recovery — while also helping prepare people and communities for future disasters.

“American Family is dedicated to making a meaningful difference in our communities, our environment, and for our people as proactive protectors of what matters most,” said Nyra Jordan, Associate Vice President, Community & Social Impact at American Family Insurance. “As part of this commitment, we proudly support the Red Cross in their disaster relief and recovery efforts.”

The Red Cross responds to more than 65,000 disasters across the country every year, providing comfort and hope in times of crisis. As rapidly intensifying storms, extreme heat, record floods, and widespread wildfires continue to devastate communities across the country, donations from Disaster Responder members are more important than ever to power Red Cross relief efforts for those who need it most.

“As large-scale disasters increase in frequency and intensity, the support of generous Disaster Responder Program members like American Family Insurance helps ensure the Red Cross is prepared to assist communities in their times of need,” said Catherine Rabenstine, CEO and Regional Executive at the American Red Cross of Wisconsin. “The American Red Cross is deeply grateful for their donation and their commitment to our mission.”

Donations from Disaster Responder Program members also support basic needs for families affected by home fires — which comprise the bulk of Red Cross response efforts — and help ensure the Red Cross can continue offering disaster preparedness education nationwide.

American Family Insurance has been a committed partner to the Red Cross since 2001, providing unwavering and compassionate support through annual fundraising efforts, disaster relief, and preparedness initiatives across the U.S. Beyond financial contributions, the company actively organizes blood drives and encourages employee participation in local Red Cross programs, strengthening its impact in communities locally and nationwide.

About American Family Insurance:

American Family Insurance, a mutual holding company based in Madison, Wis., has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investments and creative partnerships. American Family Insurance Group is the nation’s 12th-largest property/casualty insurance group, ranking No. 202 on the Fortune 500 list. The Group has a current ‘A+’ credit rating through AM Best, and has distinction as a “Standing the Test of Time” company, which is represented by having an AM Best financial strength rating of ‘A’ or better for 75 years. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance Group also includes CONNECT, powered by American Family Insurance, Homesite and Main Street America Insurance and has approximately 11,000 employees nationwide. 

About the American Red Cross:
The American Red Cross shelters, feeds and provides comfort to victims of disasters; supplies about 40% of the nation’s blood; teaches skills that save lives; distributes international humanitarian aid; and supports veterans, military members and their families. The Red Cross is a nonprofit organization that depends on volunteers and the generosity of the American public to deliver its mission. For more information, please visit redcross.org or CruzRojaAmericana.org, or follow us on social media.