Charitable gifts from estate and financial plans play an integral role in the Red Cross' future. These tax-wise options offer donors many different ways to support our humanitarian mission while fulfilling their philanthropic goals. In recent years, legacy gifts have accounted for 15-20% of fundraising revenue at the Red Cross.
As with any other aspect of fundraising, volunteer leadership, such as the Tiffany Circle, is a key component to a successful legacy giving program. We have launched a Tiffany Circle survey to identify the extent of legacy giving intention among Tiffany Circle members.
In 2018, we created the Tiffany Circle Legacy Society charm, to honor members who have notified us that they’ve left the Red Cross in their estate plans.
To learn more about honoring your legacy, visit www.RedCrossLegacy.org