DETROIT (Aug. 24, 2026) – The American Red Cross urges people to celebrate the power of kindness by making an appointment to give lifesaving blood or platelets. Every donation is critical to helping prevent the next blood shortage.

The Red Cross and Hello Kitty® and Friends are partnering in September to remind donors that comfort and care are always better when shared. Just one blood or platelet donation can help more than one patient enjoy a happier future. As a thank-you, those who come to give Sept. 1-20, 2026, will get an exclusive Red Cross × Hello Kitty ® plush mascot clip and surprise sticker pack, while supplies last. For details, visit RedCrossBlood.org/HelloKitty.

Thanks to the generosity of thousands of people who rolled up a sleeve this summer, the blood supply continues to recover from critically low levels. As we enter September, the blood supply remains vulnerable — especially as we approach new seasonal challenges such as back-to-school activities that can cause donors to be less available to give, and the ongoing potential for tropical systems in the Atlantic, which can further threaten the blood supply by disrupting blood drives. By making and keeping appointments now, donors can help the Red Cross ensure lifesaving blood products are on hand wherever they are needed, including communities where donations may not be possible due to severe summer weather and natural disasters. 

One small act of kindness can travel far. Spark joy and book a time to give blood or platelets by visiting RedCrossBlood.org, downloading the Red Cross Blood Donor App, or calling 1-800-RED CROSS.

How to donate blood
Simply download the American Red Cross Blood Donor App, visit RedCrossBlood.org, call 1-800-RED CROSS (1-800-733-2767), or enable the Blood Donor Skill on any Alexa Echo device to make an appointment or to get more information. All blood types are needed to ensure a reliable supply for patients. A blood donor card or driver’s license or two other forms of identification are required at check-in. Individuals who are at least 17 years of age in most states (or 16 years of age with parental consent where allowed by state law), weigh at least 110 pounds, and are in generally good health may be eligible to donate blood.

Blood and platelet donors can save time at their next donation by using RapidPass® to complete their pre-donation reading and health history questionnaire online, on the day of their donation, before arriving at the blood drive. To get started, follow the instructions at RedCrossBlood.org/RapidPass or use the Blood Donor App.

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MEDIA CONTACT: Sydney Henry / sydney.henry@redcross.org / 313-439-4304

About the American Red Cross: 
The American Red Cross shelters, feeds and provides comfort to victims of disasters; supplies about 40% of the nation’s blood; teaches skills that save lives; distributes international humanitarian aid; and supports veterans, military members and their families. The Red Cross is a nonprofit organization that depends on volunteers and the generosity of the American public to deliver its mission. For more information, please visit redcross.org or CruzRojaAmericana.org, or follow us on social media. 

About Sanrio®
Sanrio® is the global lifestyle brand and home to Hello Kitty®, created in 1974, and many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, Gudetama™, Aggretsuko™, Chococat™, Badtz-Maru™ and Keroppi™. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio's business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone's faces with their vision of "One World, Connecting Smiles." To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.