Media contact: Alexis Gonzalez
Phone: (682) 419-6682
alexis.gonzalez@redcross.org
 

FORT WORTH, Texas – Sept. 9, 2025 – The American Red Cross North Texas Region, in partnership with the Consulate General of Mexico in Dallas, is launching Los Donantes (“The Donors”), a blood donation campaign designed to increase donations within Dallas–Fort Worth’s Hispanic communities. The campaign celebrates Hispanic Heritage Month with lively cultural themes that note the impact Hispanic blood donors have in strengthening the blood supply.  

Blood donors participating in the campaign will receive an exclusive Los Donantes T-shirt which features a fun lotería theme. Launch events will feature mariachi music, cafecito, pan dulce and snacks, along with opportunities to meet community leaders. Registration to donate blood ahead of the event is strongly encouraged. To sign up for the Fort Worth blood drive visit www.redcrossblood.org and enter the sponsor code: LOSDONANTESTX.

Fort Worth launch event will feature:

• Guest speakers: Hear from several community leaders and blood donation advocates about the importance of this initiative.    
  • Consul General Luis Rodriguez Bucio
  • Fort Worth Mayor Pro Tem Carlos Flores
• On-site blood donations: Attendees will be among the first to participate in the local campaign by donating blood at the event. Presenting donors receive a free lotería-themed T-shirt.
• Live entertainment: Enjoy the music of Mariachi Águilas de América Duet.
• Refreshments: Enjoy a cafecito (coffee) and pan dulce (pastries).

“We’re excited to launch our campaign during Hispanic Heritage Month, a time we celebrate the rich cultural contributions of the Hispanic community,” said Adolph Aguirre, executive director of the DFW Metro West Chapter of the American Red Cross North Texas Region. “Los Donantes are characters inspired by the beloved game of lotería, symbolizing the lifesaving act of donating blood in a way that resonates with our cultural traditions. Our hope is that this campaign will inspire the Hispanic community to act, whether by donating blood themselves or by encouraging their organizations to host blood drives that support patients in need.”

Fort Worth launch event:

• Date: Friday, September 19, 2025
• Launch event: 8:30 a.m. – 10 a.m.
• Blood drive: 9 a.m. – 3 p.m.
• Location: American Red Cross, 6000 Western Place, Suite 100, Fort Worth, TX 76107
• RSVP: https://bit.ly/losdonantesfortworth
• Organizations may register to host a blood drive: https://www.redcrossblood.org/

Hispanic donors are vital to maintaining a diverse blood supply for patients in need. More than half of Hispanic blood donors have type O blood, which is routinely in short supply and high demand at hospitals. A partnership between the Red Cross and the Consulate General of Mexico in Dallas extends an exciting new invitation to inspire new lifesaving donors while at the same time strengthening the blood supply.

Members of the media, community leaders and interested organizations are invited to join the Red Cross and our partners for this exciting launch event. The Hispanic community is encouraged to join this campaign by signing up to make a lifesaving blood donation at one of the many drives over the next few weeks happening in their community. Visit redcrossblood.org to schedule an appointment.

About the American Red Cross:
The American Red Cross shelters, feeds and provides comfort to disaster victims; supplies about 40% of the nation’s blood; teaches lifesaving skills; distributes international humanitarian aid; and supports military members, veterans, and their families. The Red Cross is a nonprofit organization that depends on volunteers and the generosity of the American public to deliver its mission. For more information, please visit redcross.org or CruzRojaAmericana.org, or follow us on social media.