Serena Kelsch is an international nonprofit executive with more than 20 years of experience designing and scaling systems that enable humanitarian and community-based organizations to meet urgent and long-term needs. Her work sits at the intersection of strategy, partnerships, and enterprise architecture, aligning people, capital, and operations to strengthen resilience in both developing and disaster-affected communities.
She has led cross-functional growth during periods of rapid scale, helping expand organizational capacity from $8 million to $25 million while building the internal systems and external partnerships required to sustain that growth. Rather than focusing solely on revenue, Serena’s work centers on constructing durable infrastructure: multi-year partnership models, cross-border collaboration, governance alignment, and adaptive operating structures that allow organizations to respond effectively under stress.
Serena’s experience spans both domestic and international contexts. She has worked across the Sahel region of Africa, the Middle East and North Africa (MENA), Central America, and the Philippines, collaborating with local leaders and international partners to strengthen community resilience, disaster preparedness, and humanitarian response systems. She believes deeply in locally rooted solutions supported by globally coordinated partnerships.
Her connection to the Red Cross mission spans her lifetime. Serena learned to swim through Red Cross classes and was certified in CPR, First Aid, and swim instruction. As an AFS exchange student in Switzerland, she was profoundly moved by studying the origins of the Red Cross movement and its commitment to neutral, impartial humanitarian action. That founding principle, serving all people regardless of background or circumstance, continues to guide her leadership.
Throughout her professional career in disaster relief and development, Serena has partnered regularly with the Red Cross during disaster response and preparedness efforts. She has witnessed firsthand the strength of volunteer-driven networks, coordinated logistics systems, and community trust in moments of crisis.
A seventh-generation Ventura County resident, Serena brings both global perspective and deep local roots to her board service. She holds a bachelor’s degree from the University of California, Santa Barbara and a master’s degree from the Middlebury Institute of International Studies at Monterey. She is honored to serve the Pacific Coast Chapter of the American Red Cross, contributing to disaster readiness and resilience in the region she calls home.
Serena lives in Camarillo, California, with her partner Albert and her tortoise, Mr. Tortoisaurus Rex. She is committed to strengthening systems that endure, locally and globally, before, during, and after disaster.