Your support powers the Red Cross to provide compassionate care to those in need, for those down the street, across the country and around the world. By supporting the Red Cross, your company will be there for millions of people facing emergencies and helping the community rebuild their lives.
A partnership with American Red Cross has the potential to increase your brand’s equity, drive sales and bring attention to your social responsibility efforts. We offer ready-made promotions with robust toolkits, fully customized cause marketing and everything in between.
Annual Disaster Giving Program (ADGP) and Disaster Responder Program
Members pledge essential contributions in advance of disasters, powering our organization with strong infrastructure, trained volunteers, innovative technology and critical resources necessary to provide immediate relief and support to those in crisis. Be recognized Nationally by making an annual commitment to power Red Cross disaster efforts.
Whether a home fire affects one family down the street, or a hurricane impacts millions, the American Red Cross must be ready to provide immediate care and comfort to anyone in need. In the U.S., the Red Cross responds to more than 60,000 disasters of all sizes each year - providing safe shelter, hot meals, emotional support and resources to aid in recovery. Corporate, foundation and organizational members of the Red Cross Annual Disaster Giving Program (ADGP) and Disaster Responder Program pledge essential contributions in advance of disasters, powering our organization with strong infrastructure, trained volunteers, innovative technology and critical resources necessary to provide immediate relief and support to those in crisis. This support also means we can stand with survivors and their communities as they begin to recover, and help families and communities become better prepared and more resilient ahead of the next disaster.
Donors that commit $250,000 or more annually to Red Cross Disaster Relief are recognized as Annual Disaster Giving Program (ADGP) or Disaster Responder Program members, based on their giving level, and receive significant access to Red Cross benefits, information and decision-makers. To learn how your organization can get involved, please contact Kevin Moran at Kevin.Moran2@redcross.org.
View our ADGP Member List
ADGP $1M Members
Bank of America
Delta Air Lines
Enterprise Rent-A-Car Foundation
The Home Depot Foundation
Latter-day Saint Charities
Lilly Endowment Inc.
Marathon Petroleum Foundation, Inc.
Walmart and the Walmart Foundation
The Walt Disney Company
ADGP $500k Members
The Clorox Company
The Coca-Cola Foundation
Delta Dental Community Care Foundation
Energy Transfer/Sunoco Foundation
Fidelity Charitable Trustees’ Initiative
Ford Motor Company
The J.M. Smucker Company
Johnson Controls Foundation
The Kroger Co. Foundation
Lowe's Companies, Inc.
Mondelēz International Foundation
New Balance Foundation
PwC Charitable Foundation
San Manuel Band of Mission Indians
The Starbucks Foundation
The TJX Companies, Inc.
The USAA Foundation, Inc.
The Wawa Foundation
Disaster Responder Members
7-Eleven Cares Foundation
AvalonBay Communities, Inc.
The Ball Foundation
BMW of North America
Choice Hotels International
DICK’S Sporting Goods Foundation
Firehouse Subs Public Safety Foundation
Harbor Freight Tools Foundation, LLC
Hewlett Packard Enterprise Foundation
HP Foundation Humble Bundle
The Kraft Heinz Company Foundation
Liberty Mutual Insurance
Neiman Marcus Group
Northwestern Mutual and the Northwestern Mutual Foundation
Old Dominion Freight Line
The Pfizer Foundation
Procter & Gamble
Rodan + Fields Prescription for Change Foundation
Ryder System, Inc. (South Florida Region sponsor)
Security Finance’s Lending Hand Foundation
Southeastern Grocers Home of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie
Tata Consultancy Services
Trane Technologies Charitable Foundation
U.S. Bank Foundation
Ready365 Giving Program
With multiple giving options, local or regional partnerships can provide critical support for Red Cross service delivery and spotlight your gift in front of other Red Cross supporters in your area.
Every day, the American Red Cross assists people who face disasters. We secure food and lodging for the family affected by a home fire. We provide clean-up supplies to the couple whose basement was flooded. We give the child who has lost everything the immediate psychological care he or she needs and a toy to call their own. We have prevented and relieved suffering, one day at a time, for more than 130 years. In this period, we have served millions of people during their most desperate times. They lived in small towns and big cities across the United States and around the world.
Wherever they were, they had one thing in common. They knew where to turn when disaster struck. They knew that—365 days a year—the American Red Cross was ready to help.
Through Ready 365, you can help too. As a Ready 365 Giving Program member, your company stands with the Red Cross as we provide lifesaving services. Multiple giving levels through the Ready 365 Giving Program are available. Each level provides visible recognition through high-traffic communications channels and spotlights your company as a dedicated Red Cross donor. As our valued partner, you will join a select group of companies which are featured below. These companies understand the importance of supporting the American Red Cross and have a strong desire to help their community. We thank them for their ongoing support and commitment to our mission.
For more information about the Ready 365 program please contact Kevin Moran at Kevin.Moran2@redcross.org.
Home Fire Campaign and Sound the Alarm
The Home Fire Campaign drives impact through thousands of events in at-risk neighborhoods where volunteers go door-to-door to share fire education and prevention tools and install free smoke alarms. Sound the Alarm is a grassroots, event-based opportunity to rally support for the campaign and for financial supporters to put their donations into action.
No one is immune to home fires. They can strike you, your loved ones, neighbors and colleagues – any one of us at any time. In fact, every eight minutes, the American Red Cross responds to a devastating home fire or other disaster. Through our Home Fire Preparedness Campaign, the Red Cross and our partners are aiming to reduce deaths and injuries caused by home fires by 25 percent over the next five years. We are asking every household in America to join us in taking two simple steps that can prevent home fires and save lives: test your smoke alarms monthly, and practice fire drills at home.
As part of the Home Fire Campaign, every spring, the Red Cross will rally volunteers to Sound the Alarm and install 100,000 new smoke alarms nationwide, saving lives in some of the nation's most at-risk communities. At the same time, we will raise home fire safety awareness through national marketing and media, and we will build on the spring events by continuing to install smoke alarms and educate the community members year-round.
You can sponsor our Sound the Alarm efforts and receive premiere ongoing visibility while helping fight people's biggest disaster threat.
When you make a donation of $10,000 or more in support of our Home Fire Campaign, we partner with you to:
To learn more about supporting the Home Fire Campaign or Sound the Alarm, contact Kevin Moran at Kevin.Moran2@redcross.org.
With turnkey resources, we can craft a joint promotion that meets many goals.
When you give to the American Red Cross, you are delivering help and hope to people when they need it most. There are many creative ways that your organization can contribute. And, make it easy for your customers and employees to give back, too.
Annually, these joint promotions raise more than $1 billion for nonprofits—money that often comes from non-traditional revenue streams like marketing budgets and consumers. For businesses, they can strengthen brands and drive sales.
Few organizations—profit or nonprofit—enjoy the worldwide recognition and high regard associated with the Red Cross. According to Young & Rubicam’s BrandAsset® Valuator*, an independent study of 50,000 brands, the Red Cross is:
*Young & Rubicam, BrandAsset® Valuator, June 2013
Cause Marketing Opportunities include:
These sites can be used to raise funds from employees or customers following major disasters, as part of a special Red Cross campaign or during your annual workplace giving campaign.
Disasters across the country and around the world affect your customers employees. Even if they don’t know people who are directly involved, your customers and employees see images of displaced families and destroyed homes, and they want to help.
You can make it easy for them to support disaster victims by creating an online giving page with the American Red Cross. These free, customizable and interactive portals can be set up anytime and activated right away. They enable you to respond to your customer’s and employees’ generosity by helping them make an immediate difference.
Key features include:
Use Your Page Year-Round
Online giving isn’t just for disasters. Customers and employees can support the Red Cross any time through your page. Your company can leverage themes or holidays throughout the year to show its support:
These extensions demonstrate your ongoing support for the lifesaving mission of the American Red Cross.
Additional Benefits and Features
Event Sponsorship Opportunities
The American Red Cross South Florida Region hosts a variety of unique and exciting events that build enthusiasm and advocacy, foster collaboration, and offer recognition to business and community leaders who help support the Red Cross in fulfilling our mission.
The American Red Cross South Florida Region hosts a variety of unique and exciting events that build enthusiasm and advocacy, foster collaboration, and offer recognition to business and community leaders who help support the Red Cross in fulfilling our mission. Our upcoming events include:
Workplace Giving Campaign
When you give your employees the opportunity to make a difference, your company gets more —more workplace satisfaction, more enthusiasm and more of the unique team spirit that comes from helping others. Your employees can help the Red Cross following a disaster, during your annual campaign or at other special times of year.
Learn More & Make a Difference
With turnkey workplace giving campaign tools and resources - including secure, co-branded online donation sites and educational materials – the Red Cross makes it easy for companies to generate enthusiasm and create stronger teams united by a shared commitment.
Employee Volunteer Opportunities
Our employee engagement activities are easy to organize and launch, and they’re time efficient.
Enable employees to give more, and your company gets more— more workplace satisfaction, more enthusiasm and more high fives when you’re working side-by-side to help others. That’s because Americans who volunteer through their jobs say that the volunteer-time makes them feel better about their employers. Employee volunteer opportunities include:
Hands Only CPR (In-person or virtual)
We all know that CPR saves lives, but did you know that CPR has been made simpler? With the new Hands Only technique, you only use your hands. No mouth-to-mouth contact or counting is involved. For employees like yours, this new method provides a high-energy activity that makes everyone in your workplace and community safer.
Be Red Cross Ready (In-person or virtual)
Preparing now can make a lifesaving difference when a disaster strikes. This digital or in-person session includes information on how to prepare for, respond to and recover from disasters, focusing on those most likely to affect you employees’ local communities.
Missing Maps (In-person or virtual)
While we take maps for granted in the U.S.—accessing them with just a few taps on our phones—they’re limited in many places, where they can truly mean the difference between life and death. With detailed maps, first responders and humanitarian aid organizations respond faster following disasters, plus they help communities become better prepared in advance of these tumultuous events. Mapathons are free, easy and quick. In 90 minutes to two hours, your employees can map vulnerable communities around the world. Here’s how it works:
Preparedness Kit Builds
Disasters can strike suddenly—anytime and anywhere—but a preparedness kit can provide many of life’s essentials. During a kit build, your employees will construct their own kits using provided materials, which they then take home or keep in the workplace.
First Aid Kit Builds
Injuries and sudden illnesses can be frightening, but a first aid kit gives your employees the tools they need to help. During a First Aid Kit Build, they will use provided gauze, bandages, and other materials to build their own kits, which they can keep anywhere—from their workspaces to their vehicles to their homes.
Lunch & Learn (In-person or virtual)
Did you know the Red Cross responds to nearly 180 disasters a day and has helped vaccinate more than 2 billion people worldwide with our partners? During a Lunch & Learn, a Red Cross regional executive, disaster preparedness manager or other leader can discuss our work locally, nationally or around the world.
Partnership Open House
Did you know that nearly 170 times a day, Red Cross workers help a family affected by a home fire or other disaster? A Partnership Open House serves as an opportunity for corporate partners and their employees to visit their local chapter and see all that the Red Cross does to assist the community.
Workplace Giving (In-person or virtual)
Like most Americans, your employees turn to the Red Cross when they want to help. Why not support their enthusiasm for our mission by collecting funds for the Red Cross? With co-branded, turn-key materials and customized online giving portals, it’s easy to feature us in your annual campaign or to accept donations following a disaster.
Pre-Event Smoke Alarm Canvassing
Though home fires are our most common disaster threat, too many homes lack working smoke alarms. Sadly, the majority of fire deaths occur in these homes, according to the National Fire Protection Association. During canvassing, volunteers go door-to-door, speaking with residents about the importance of smoke alarms and introducing our free smoke alarm installation service. By delivering Red Cross fire safety information directly to area homes, your employees can help save neighbors’ lives.
Smoke Alarm Installations (Sound the Alarm)
According to the National Fire Protection Association, when people die from home fires, it’s usually in homes where smoke alarms don’t function or don’t exist. That’s why an army of Red Cross volunteers are installing smoke alarms across the country. Your employees can join them. Going door-to-door, they will install smoke alarms and help families make emergency plans.
For more information on ways your company can support the Red Cross South Florida Region, please contact: Kevin Moran at (786) 779-1428 or Kevin.Moran2@redcross.org.